Random Post
Search
laptop on desk, marketing presentation on screen

Content Marketing Trends

If you haven’t started planning how to deliver quality content to your customers this year, let’s get started on a quality plan of attack. What people want to see and what is needed for them to become or stay customers is a topic that is ever-changing with advances in technology and how people view information. Communicating with people is almost too easy in today’s digital marketing world, but communicating effectively can still be a task that many retailers don’t know how to carry out. Create a plan, stick to it You didn’t fall off the turnip truck yesterday, you’ve been doing this a while. Whether you believe it or not, physical and digital marketing are very similar. It’s very likely that things you’ve done in the past from a physical marketing perspective can be effective in the digital realm, with a bit of polishing. Look to what has been effective for you previously, find a way to get that content into a digital jumpsuit and fire away. Did you have beautiful displays that attracted customers, that maybe you could transform…

Inblog

Print to Digital: A How-To

“I want to get out of print.” That’s a statement I heard from multiple retailers recently. While print continues to be the go-to vehicle for most grocery retailers, more and more, retailers are looking for a way to shift dollars and take advantage of digital platforms. I’ve talked to retailers who cut print cold turkey and seen no changes in sales. I’ve talked to retailers who planned out a transition away from print for months only to have mad customers once the ad stopped being distributed. What’s the right path? Frustratingly, the answer is “It depends.” So where do you start if you’re a retailer wanting to get out of print? A good place to start is to assess where you are now. The only way you’ll know whether getting out of print will impact you is if you measure it. Take a look at where sales are currently. Pull numbers on customer count and transaction size. Think about what your current ad distribution looks like and how you could optimize it. You also want to make sure you know…

Trending Now

Trending Now: February

It’s time for our second installment of Trending Now! I’ll make this quick before something else takes the place of these items currently taking the internet by storm. I spend too much time on social media and follow a ton of food accounts, so I guess that’s not such a bad thing after all! Here’s what I’ve noticed lately: Rumors: Word is spreading that grocery ecommerce isn’t taking off as fast as expected and stores aren’t making as much as they had hoped. I have lots of thoughts about this. At the VMC show last week, a member said to me, “I know online shopping isn’t going away, this is a long-term play,” and he’s right. It’s definitely not a silver bullet to save a struggling store and it takes a lot of effort on the part of the store to make it successful. It’s not a “if-you-build-it-they-will-come” scenario. You have to let the right people know about it, entice them to try it, and then you have to impress the heck out of them to keep them coming back.…

Video on Computer

Facebook Video Options

We write about video a lot on this blog. Sean regularly posts about video creation tools and best practices. While I, on the other hand, usually include the importance of video content in my posts about Facebook algorithm changes and social media content strategies. But what if you don’t have the tools and expertise to create a professional video for your store? Not to worry! Facebook now offers several different options to help you create your own video with static images! The simplest option (also the only one that doesn’t require you to pay for an ad or a boost) is to create a slideshow in a Facebook post. It will display the images in order just like a slideshow, but it will post like a video and therefore will be given higher priority in the algorithm. You can post up to 10 images per slide show. Plus you have the option to have a fade transition in between slides and you can choose the length of time the slides appear (0.5-5 seconds). If you’re looking for something more personalized…

SEO and SEM graphic

How SEO and SEM can Strengthen your Digital Store Brand Identity

Have you ever searched for something on the internet and found yourself looking at an entry on the 4th or 5th page? Me neither, who has the time? There are several tasks a business can do to increase their websites rankings so they don’t end up in this position. Some of these tasks are free, meaning you won’t get an bill from an search engine while other tasks will cost you. The free tasks will take 3-6 months to see results, and depending on your technical comfort level, might end up getting farmed out anyway. If you choose the paid route results will be more imitate. Search Engine Optimization (SEO): The process of affecting the online visibility of a website in a web search engine’s unpaid results. Search Engine Marketing (SEM): The process of gaining website traffic by purchasing ads on search engines. Also referred to as “Paid Search”. Common SEO task list: Most important; make sure your website is mobile friendly. Ask your web designer if your content is optimized with page titles, descriptions, keywords and ADA compliant. Look…

AWG Brands Digital Promotions: February Edition

The shorter month of the year brings tons of excitement this February. Whether it’s the Big Game, award shows or Valentine’s Day, there something to look forward to this month.  Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The February Recipe of the Month from the Best Choice Calendar is for Matcha Shortbread Cookies. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The February recipe video is for Rotini Tuna Bake. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons February digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane…

Curious Co-branding

Ever see a product’s advertising that infuses another brand and think, “that makes so much sense”? Things like Taco Bell and Doritos, BMW & Louis Vuitton, Apple Pay & Master Card, Boulevard Beer & Tech N9ne, wait…what?? Craft beer and hip-hop? Oh…that’s right, I forgot to mention co-branding doesn’t have to make total sense on the surface. Sure it doesn’t hurt to mesh Yum brands with bold delicious snacks or high end luxury with glam products, but if you eat Taco Bell you probably already eat Doritos and if you can afford a BMW likewise you know about or purchase Louis Vuitton luggage. However, it’s the outside the box brand collaborations that gain exposure to markets that previously might not have been available. For the content purpose of this blog I’m going to use the combo mentioned previously, Boulevard Beer & Tech N9ne (mostly true accounts from a speaking event hosted by KCDMA featuring Pat Mullin of Boulevard). Now I understand that some people reading this will not know one, if not either of these brands, so I’ll provide a…

Grocer Pod – Episode 12

On this month’s episode Sean talks New Year’s resolutions. He also sits down with Jeni Ganzman and Cara Mahon to talk about the upcoming VMC show.  To register for the VMC show email vmc_shows@awginc.com Next, Melanie Isenmann joins to talk about social media marketing. There are some new offerings as well as a new focus by the digital marketing team at AWG.

GKC-PRSA SEO word cloud

GKC-PRSA Recap: Content Marketing & SEO

Do you go online to research a product and compare prices before going to a store to make a purchase? A great deal of buyers do. If you own a business, this stresses the importance for customers to be able to find you online. However, without great content marketing and SEO, that is very difficult to do. Jessica Crozier and Matt Kortum from Inquest Marketing presented at the latest Greater KC chapter of Public Relations Society of America (GKC- PRSA). Their focus was on content marketing and SEO. When people think of content marketing, these things come to mind: Blogging Social Media Videos Email Marketing Podcasts Editorial Content Newsletters The truth is content marketing encompasses all of these. If you are using only 1 thing on this list, you really are not using marketing to its full capacity. Jessica defines content marketing as “a style of marketing that presents your brand as an expert in a particular field or product in order to accomplish organizational goals.” When building your content marketing strategy, first find your niche in the market. What can…

360° Store Views on Google Street View

A few months ago my co-worker Sean and I had a conversation about a 360° camera and how he thought using the camera at store locations could turn out to be a good service for us to offer. I agreed, but then remembered my days of marketing for real estate, and how complex setting up 360° house views were. So I didn’t look any further. Fast forward to yesterday when I was looking at some new features in Google My Business and noticed a section about Google Virtual Tours. A link to the Google Maps Street View was in the popup window, so here is where my story really begins. The phone app “Google Street View” can be downloaded from the App Store and Google Play. The app serves two purposes: To explore places you haven’t been to by viewing “photo spheres”. To physically go to a location, shoot your own “photo sphere” then upload it to a location in google maps for others to see. Using the app, you can shoot a photo sphere 3 ways: Link to an…

SEND ME MORE INFO