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NEW BLOG SERIES: Trending Now

We’re excited to announce a new blog series here at AWG Sales Services. Each month a member of our social media team will publish a “Trending Now” blog post, highlighting the food trends we are seeing online that month. What better way to start than with a quick overview of 2019 food trend predictions! After researching multiple sites and articles, I found a few major themes for the food trends you are likely to see in 2019. Plants: Meatless Monday is more than a hashtag. More consumers are turning to plant-based foods or even plant-based meat alternatives, even if they aren’t strictly vegan or vegetarian. Whether it stems from a personal choice to not eat meat or reduce the meat in their diet due to environmental impacts, customers are adding more plant-based foods to their shopping carts. Protein: Despite the growing interest in meat alternatives, protein is still a high priority for consumers as paleo and keto diets continue to grow in popularity. Higher protein and lower-carb are the main focus of these two diets and customers will be looking…

Inblog

ART + World Wrestling Entertainment (WWE) + Grocery Store Marketing

Last December my choices of non-Christmas Marketing events were kind of slim here in KC. I signed up for a Creative Morning session: “Rob Schamberger – When Success Turns into Chaos” not sure what to expect. The time I spent waiting for the video to post on the KC Creative Morning website also lent me time to ponder how to find relatable topics on ART + World Wrestling Entertainment (WWE) + Grocery Store Marketing. Find your niche. Every store has something they do better than the competition, so that’s their “niche”. It’s what you hang your marketing hat on for store branding. It can be anything from better customer service, store made salads or local produce. Some businesses find their niche early on while others might change mid stream. Other niche’s can be so broad they cover several areas at once, or can be applied to anything new. Creative Morning session: “Rob Schamberger – When Success Turns into Chaos”. Rob first wanted to be a comic book artist but found the profession to be over crowded with lots of competition.…

In-Store Dietician

Consumers needs and trends at the grocery store are constantly changing and becoming more involved. It’s not enough to offer the lowest price or the best customer service anymore. Consumers now expect an experience even when shopping for their weekly groceries. What does this mean for a retailer? You need to offer something in your store that adds more value to your customers shopping trips. Health and wellness have been on the rise and is a driving factor in grocery purchasing decisions. How could a store both increase value to a customer’s trip while also being conscious of health and wellness? According to the Food Marketing Institute 80% of grocery chains have dieticians either at the corporate or in store level. For example, Hy-Vee and ShopRite’s have had in store dieticians for years. This offers an in-store experience while still promoting healthy lifestyles and eating. These stores were ahead of the game but now even independent grocers are starting to add retail dieticians to their workforce. Your first question is probably, “What does a retail dietician do?” That answer will…

Instagram Strategies for Small Businesses

Quinn Tempest Later Lecture Recap

Quinn Tempest, who you might recognize from previous posts on this very blog, recently wrote a blog post and created a video for Later as part of their Later Lecture Series. She tailored her regular Instagram marketing presentation to small businesses, which appealed to me as someone who has been helping a few of our members launch Instagram accounts over the past several months. Quinn is often highlighted on this blog because she regularly travels to Kansas City to speak at marketing and advertising professional events. There’s a reason she is asked to come back again and again. She offers insightful yet practical advice related to digital marketing and content strategy for businesses big and small. She regularly focuses on Instagram marketing. I want to share some of what I learned from her Later Lecture because I think she provided some great insight! Quinn emphasized multiple times in this lecture the importance of balancing visual and strategy on your brand’s Instagram profile. AWG members often focus on item and price, which makes sense in grocery retail. And while grocery retailers…

Augmented Reality - photo by mankind2018

Create an Immersive Experience

The Adobe MAX 2018 conference drew a lot of attention to Virtual Reality (VR) and Augmented Reality (AR). Virual reality is a form of immersive computingthat can take you anyWHERE. You can tour the Eiffel Tower or ride a raft through the Grand Canyon, all from your own living room. View some VR videos at youtube.com/vr. Augmented reality is a form of immersive computing that can bring you anyTHING. You have the opportunity to see objects in front of you that actually are not there. Imagine walking up to a real live dinosaur…or what appears to be a live dinosaur! We as designers and artists are no longer limited to the screen. The world around us becomes our canvas. With over a billion AR-enabled devices in the hands of users today and even more wearable and headset devices being used, immersive media is something that is no longer seen in science fiction. It is right here in front of us.  We have the creativity, but augmented reality requires different skills, different programming languages and a knowledge of different tools. That was…

KJO Media

Video Content That Gets Results – Part 2

In Sean’s initial post from the BMAKC event last month, Video Content That Gets Results, he covered the different types of video KJO Media explained. I’m going to talk about some elements to consider during your pre-production and production phases. First of all, who is your audience? How will you communicate to them? When you talk to someone in person, you usually have their attention at least for a little while because it is difficult for them to turn away from you when you are face-to-face. In a group meeting or presentation, they likely won’t get up and walk away. It is more difficult to grab their attention and keep it when they are viewing your video on their own initiative. For example, a TV commercial is short and it comes during a time when a lot of us are ready for a short break from the show we are watching. That means the commercial needs to grab the audience’s attention quickly, before they leave the room or before they pick up their phone to check notifications. With a video on a…

The Practicality of an Idea

If you’re like me, I get a lot of sales pitches about new products and services. It’s hard to understand which one to grab onto and which ones to push to the back burner for now. While I always do at least some cursory investigation into new opportunities, there’s no way to do everything. All of this can be overwhelming if you don’t have a way to narrow down where you should focus. At Groceryshop back in October, Wayne Duan, VP of eCommerce for Constellation Brands provided a good way to think about any business opportunity. Below are the questions to ask about this opportunity and my two cents on how I think of these when working with retailers. Does it Solve a problem? This seems like an obvious question but it’s amazing to me how many people decide to dive fully into implementing a program without thinking about whether a problem exists that needs to be addressed. Is it better than the Status quo? While we’re always wanting to push the needle and continue to evolve, sometimes it’s good…

KJO Media

Video content that gets results

I attended a BMAKC event on Wednesday, Nov. 14. KJO Media gave a presentation on Video Content that gets Results. Over the course of an hour they walked from the the video production process from beginning to end. They managed to cram a ton of information into a short time. The single most important fact I took away from them was that they typically spend five to 10 times the amount of time in preproduction as they do shooting the video. If you are going to attempt to make any of the video types below, make sure you have a plan. Videos don’t just come together on their own. You will find the whole process easier if you plan. Consider everything from audience to lighting and budget to who will appear in the video. KJO showed six main types of videos. Most video content falls into at least one of these groups. About Us – Clockwork from KJO Media on Vimeo. About Us videos are basically an elevator pitch. Typically, these last 30-60 seconds. They can be great on social…

Controlling Your Online Presence: Why Your Business Needs a Website

Before I begin, let me answer the question I know some of you already have. No, having a Facebook page for your business is not the same thing as having a website. This is the mistake some of our members make when deciding on a digital marketing strategy. They assume a Facebook page will work just the same as a website and, even better, Facebook is free! I’m here to tell you, it’s not the same. While some might argue that they can’t afford to pay for a website, my response to that is you can’t afford to NOT have a business website in 2018. And yes, you may recognize me from previous blog posts highlighting the importance of social media, especially Facebook. So you know that I’m by no means against Facebook business pages. However, I think it should be one of many instruments in your digital toolbox. I worked with our web design team and reviewed customer feedback on Facebook from some of our stores’ pages to develop a case study comparing websites versus Facebook business pages. I…

Purpose: Stand Out in a Crowded Market

Millennial shoppers will soon be the biggest purchasing group in the United States and are estimated to spend $600 billion each year. So, what does this mean to you? The marketing landscape is changing and you will now need to focus on the needs of the millennial generation. What do millennials want in a company? In a recent study they found that 81% of millennials expect companies to make a public commitment to charitable causes and citizenship. Traditionally consumers just “wanted” companies to incorporate social good into their business model but have come to expect it in recent years. In fact, 90% of Americans say they are more likely to trust and stay loyal to stores that actively try and make a difference. Now more than ever it is important to portray and actively pursue a socially responsible image. Studies have also shown that 88% of consumers would buy a product with a social or environmental benefit and an astounding 84% would tell friends and family about the companies cause. Turning your customers into your personal marketeers. Along those same…

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