When you’re a beloved Major League baseball team, it’s not hard to get fans to interact with your brand on social media, but it takes a lot of work. As a lifelong fan of the Royals, it was interesting to hear Daniela Duron, digital & social media coordinator for the Royals, speak at a recent Social Media Club of Kansas City luncheon. Although a Major League Baseball team is quite different from a grocery store, Daniela shared a few concepts that retailers can take into consideration when using social media.
The main goal for the Royals is to make their social media followers feel as though they’re a part of the team. As a retailer, you want to make your customers feel like they’re a part of your family. The Royals do this by giving followers access to behind-the-scenes videos and pictures that they can’t get any other way. They let players take control so fans get to know them on a more personal level. You can do the same by highlighting department managers and other store employees. Congratulate them publicly on their school or other community achievements. Interview your cake decorator about their favorite cakes they’ve designed. Your employees are an important part of your community, let them shine!