Why do I work at AWG?

“I value the opportunity to work with family businesses. My dad owned his own business for 35 years, so it is what I know and cherish. Plus, I love food, so thinking about it everyday is a huge plus.” -Kate

As the Corporate Marketing Manager, Kate spends her days helping independent grocery stores retain relevance in the ever-evolving grocery landscape.  She also manages internal corporate initiatives ranging from the utilization of social media by AWG’s private label brands to implementation of new technology platforms within the company. Kate previously worked for a large consumer product goods company and traveled the U.S. as an Event Marketing Rep at NASCAR events. She lives in the Kansas City metro where she watches way too many sporting events and enjoys the culinary delights of the KC food scene. You can find her blog posts for Advertising Week at www.theawsc.com.

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Kate’s Blog Posts

Branding Strategies for Consumer Engagement

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As marketers, our most notable objective is to engage with consumers. While that sounds nice, it is often a pretty difficult objective to excel at consistently. Consumers are fickle, their attention is being pulled a million different ways, and our…

5 Trends in Social Media

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“Should I even bother with facebook anymore?” “Can you tell me how to do Snapchat?” “Why do I need to spend money on social media?” These are all questions I get pretty regularly from retailers. One thing we all know…

What to do? Evolving Your Traditional Marketing

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With all the different ways of marketing to consumers these days, retailers sometimes have a hard time knowing where to spend their money. We all know that as the options for marketing expand, the amount of money to spend on…

Social with Lean Resources

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Ever feel like your social media strategy is to just get points on the board? Get the content posted, make sure feeds are populated and interact with someone every once in awhile? At a recent Social Media Club of Kansas…

A Look Ahead for 2017

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2016 has been a busy year in the AWG Marketing department! Through dynamic and evolving programs, we continue to push the boundaries of what independent grocery retailers can do when it comes to their marketing programs. Let’s take a quick…

customer-journey

Practical Steps to Building Your Customer Journeys

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Is your customer journey a road to nowhere? That question started off a recent presentation by emfluence teammates Sara Theurer and Alex Boyer. Their discussion revolved around how marketers can help build engaging and memorable customer journeys. To answer the…

The Impact of Social on Search

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Someone asks you a question and you don’t know the answer. What do you do? Like millions of others, you pull out your phone and you find your preferred search engine. You type in keywords related to the information in…

Succeeding on Facebook – Secrets of the Algorithm

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One pro of facebook: the audience is huge. One con of facebook: the audience is huge. In the last 10 years, facebook’s active users haven’t just grown, but the number of advertisers and organizations using the platform has grown as…

To Beacon or Not to Beacon? That is the Question.

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The holy grail of marketing is catching consumers right at the point of decision. This can be ultimately very difficult because decisions are made in different phases of the path to purchase. Some consumers make decisions about what they’re going…

Royal Readers – A Social Success Story

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When the Royals made it to the World Series in 2015 everyone was trying to get a piece of the action. Fans were scrounging for tickets, affiliated brands were putting up billboards and local organizations were loving all the attention…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA

ANDREA

ANDREA