Why do I work at AWG?

“I chose to work at AWG because I want other people to love shopping local grocers as much as I do.” -Andrea

Andrea Garcia is a self-proclaimed grocery nerd and social media junkie. Most of her time is spent at the crossroads between consumer product goods companies and digital marketing. Andrea’s responsibilities include supplier relationship management, digital promotion sales and digital/in store blended programs such as Excite and Fundraiser Coupon Books. Prior to AWG Andrea worked at a Healthcare IT company across several departments include Human Resources, Marketing, Sales and CRM. She graduated from Northwest Missouri State University with a B.S. in Industrial Psychology and an MBA. Andrea is a lover of all things Kansas City, Sporting KC, Northwest Missouri State Football (GO CATS!) and her little beige dog, LP.

Send Andrea an email

Andrea’s Blog Posts

Rosie Announces SNAP Capabilities for Today and for Tomorrow

| Andrea Blogs, Online Shopping Blogs | No Comments

As online shopping continues to develop it’s important to note what is happening in the industry and with our partner providers. Below is an update from Dave Makar, Marketing Director of Rosie, regarding their work in the SNAP benefit space….

Measuring Success in Online Shopping

| Andrea Blogs, Marketing Events, Online Shopping Blogs | No Comments

2016 was a big year in online shopping. As more and more retailers begin offering this service to their consumers we’re better able to study how it functions and its impact on the industry. Comparing success in a traditional store…

Congratulations, McKeever’s!

| Andrea Blogs, Free Signage Blogs | No Comments

Congratulations to McKeever’s Price Chopper in Excelsior Springs, Missouri! They were named the inaugural Insignia Retailer of the Year! This McKeever’s location was selected from all participating retailers across the country. Their full year participation in the Insignia POPS Retailer Program…

CreativeMornings on Sound

| Andrea Blogs, Marketing Events | No Comments

Many of the events we discuss on our blog are about…well, marketing. That’s what we do. We go to events to learn how to engage better, post better, promote better. While I love the opportunity to learn more about how…

SMCKC December Breakfast

| Andrea Blogs, Marketing Events, Social Media Blogs | No Comments

Over the last ten years Kansas City has experienced quite the revitalization. Among the addition of restaurants and entertainment districts, several industries began to really take root in KC, including advertising and marketing agencies. The growing community of creatives in…

Finding the Higher Ground – October’s FX of KC Lunch

| Andrea Blogs, Marketing Events | No Comments

Coming to a crossroads in marketing is fairly common. We live at a point where strategy meets budget, scope meets quality, and priorities meet deadlines. Given the highly personal nature of what we do this crossroads often starts to look…

Death by Comparison

| Andrea Blogs, Brand Strategy, Marketing Events | No Comments

Evaluating our success by comparing our performance is taught to us early. We’re trained, from a young age, not to look at our achievement as a stand-alone concept, but rather, how it stacks up against everyone else. At a recent…

CreativeMornings: Magic

| Andrea Blogs, blog, Marketing Events | No Comments

When attending events it isn’t uncommon to fill out a name tag; it tends to include your name, where you work, and what you do. CreativeMornings does things a little differently, in addition to your name, and Twitter handle, attendees…

CreativeMornings: Weird

| Andrea Blogs, Marketing Events | No Comments

I’ve shared before that language is Magic and if Harry Potter taught us one thing, it’s that magic is tricky. We learn to string together words to convey meaning, as they’re used in different places they can take on different…

Building Brands Through Creativity

| Andrea Blogs, Brand Strategy, Marketing Events | No Comments

“Oh, I do marketing but I’m not creative. I do the business stuff,” is usually how I explain my job. Easily removing myself from the creative process by virtue of job title and function. It’s easy to say being creative…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA

ANDREA

ANDREA