Why do I work at AWG?

“I chose to work at AWG because I want other people to love shopping local grocers as much as I do.” -Andrea

Andrea Garcia is a self-proclaimed grocery nerd and social media junkie. Most of her time is spent at the crossroads between consumer product goods companies and digital marketing. Andrea’s responsibilities include supplier relationship management, digital promotion sales and digital/in store blended programs such as Excite and Fundraiser Coupon Books. Prior to AWG Andrea worked at a Healthcare IT company across several departments include Human Resources, Marketing, Sales and CRM. She graduated from Northwest Missouri State University with a B.S. in Industrial Psychology and an MBA. Andrea is a lover of all things Kansas City, Sporting KC, Northwest Missouri State Football (GO CATS!) and her little beige dog, LP.

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Andrea’s Blog Posts

CreativeMornings: Moments

| Andrea Blogs | No Comments

What is a moment? It’s a unit of time, but less finite than the ones we typically use. We know there are sixty seconds in a minute, sixty minutes in an hour, twenty four hours in a day, three hundred…

CreativeMornings: On Mystery

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Creative projects and business projects are seemingly quite different but when you get down to the details, they have many similarities. We start with an idea, a general plan of where we want to go, and thought on how we’ll…

Brick Meets Click – 2017 Online Shopping Forecast

| Andrea Blogs, blog, Online Shopping Blogs | No Comments

I recently attended a Brick Meets Click webinar sponsored by Unata on the 2017 Online Shopping Forecast. The panel from Unata and Brick Meets Click reviewed their finding from a survey of 500 consumers to understand industry trends and predict…

Rosie Announces SNAP Capabilities for Today and for Tomorrow

| Andrea Blogs, Online Shopping Blogs | No Comments

As online shopping continues to develop it’s important to note what is happening in the industry and with our partner providers. Below is an update from Dave Makar, Marketing Director of Rosie, regarding their work in the SNAP benefit space….

Measuring Success in Online Shopping

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2016 was a big year in online shopping. As more and more retailers begin offering this service to their consumers we’re better able to study how it functions and its impact on the industry. Comparing success in a traditional store…

Congratulations, McKeever’s!

| Andrea Blogs, Free Signage Blogs | No Comments

Congratulations to McKeever’s Price Chopper in Excelsior Springs, Missouri! They were named the inaugural Insignia Retailer of the Year! This McKeever’s location was selected from all participating retailers across the country. Their full year participation in the Insignia POPS Retailer Program…

CreativeMornings on Sound

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Many of the events we discuss on our blog are about…well, marketing. That’s what we do. We go to events to learn how to engage better, post better, promote better. While I love the opportunity to learn more about how…

SMCKC December Breakfast

| Andrea Blogs, Social Media Blogs | No Comments

Over the last ten years Kansas City has experienced quite the revitalization. Among the addition of restaurants and entertainment districts, several industries began to really take root in KC, including advertising and marketing agencies. The growing community of creatives in…

Finding the Higher Ground – October’s FX of KC Lunch

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Coming to a crossroads in marketing is fairly common. We live at a point where strategy meets budget, scope meets quality, and priorities meet deadlines. Given the highly personal nature of what we do this crossroads often starts to look…

Death by Comparison

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Evaluating our success by comparing our performance is taught to us early. We’re trained, from a young age, not to look at our achievement as a stand-alone concept, but rather, how it stacks up against everyone else. At a recent…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA

ANDREA

ANDREA