Why do I work at AWG?

“I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara

I’ve never met a food I didn’t like, so marketing my favorite groceries is a fun job for me. As the digital marketing specialist behind the AWG brand, private-label brands, and a fun-loving KC pie company; I touch digital channels that range from social media, website strategy, email marketing, blogging and more. Prior to AWG, I worked in social media and communications for a casino entertainment company and received my bachelor’s degree in Public Relations from the University of Central Missouri. I’m currently working on my master’s degree through the University of Missouri – Columbia’s Journalism school, specializing in interactive media and strategic planning. Outside of the office you’ll find me in the yoga studio, running a race, or trying a new restaurant.

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Cara’s Blog Posts

Cause Marketing Tips from Charlie Hustle – SMCKC Recap

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*Image above is a cover photo from the Charlie Hustle Facebook page.  Charlie Hustle is a vintage apparel company based in Kansas City. Since its founding in 2011, the company has gained a huge following of fans who not only…

AWG Brands Digital Promotions: July Edition

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Looking for content to share on your digital channels? Want to boost AWG Brands sales in your store? Here are the opportunities available to you this July: Always Save Summer Giveaway Encourage your customers to enter the Always Save Summer…

Tying the Knot Between Customers and eCommerce Data

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Yesterday, I attended the KCDMA June Lunch for several reasons. First, I was honored as a second-year recipient of their Educational Foundation Scholarship, along with six other area students. It’s not every day that you get to hold a giant…

Live-stream recap of SMCKC breakfast on live-streaming

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On Friday, June 2 Social Media Club Kansas City held its monthly breakfast. Jen Forrest, Director of Social Media at DEG, gave a presentation about live-streaming. It seemed appropriate we live stream our recap instead of a writing a traditional…

AWG Brands Digital Promotions: June Edition

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Making Social Media Easy Although AWG Brands is not hosting a giveaway promotion online this June, there is still plenty of content for AWG retailers to share on store social media pages and websites. Below you will find a new recipe…

Leveraging the Power of Private Label & Organics

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I recently listened to a webinar from Store Brands titled The Power of Private Brands. As someone who is focused solely on marketing our private label, this webinar confirmed my belief that AWG Brands consist of great products that carry…

AWG Brands Promotions: May Edition

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Retailers: looking for content to share on your social media pages and websites? You’ve come to the right place! Here’s what’s going on in AWG Brands-land this May: Clearly Organic BBQ Month Giveaway When: May 1-22 How: Online through http://woobox.com/2kfwgt The…

AWG Brands Promotions: April Edition

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This month, we’re focusing on the Save-A-Label program. Throughout the years, we’ve heard some amazing stores about how this fundraising program has made an impact on schools and non-profits around the country. We want to celebrate those successes, raise awareness…

How To Achieve Blended Digital Marketing Success

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Chocolate and peanut butter are each delicious on their own, but combined together and you’ve got something truly delectable. This food-blending example is similar to a digital marketing strategy. I learned about this at a recent Public Relation Society of…

Trust-building In Social Media: How Grocers Can Learn From The National Weather Service

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Food is an important business. Grocery consumers care now, more than ever, about what they are putting into their bodies and those of their spouses, children, and even their pets. We’ve seen this trend through the growth of the organic…

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