Why do I work at AWG?

“I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara

I’ve never met a food I didn’t like, so marketing my favorite groceries is a fun job for me. As the digital marketing specialist behind the AWG brand, private-label brands, and a fun-loving KC pie company; I touch digital channels that range from social media, website strategy, email marketing, blogging and more. Prior to AWG, I worked in social media and communications for a casino entertainment company and received my bachelor’s degree in Public Relations from the University of Central Missouri. I’m currently working on my master’s degree through the University of Missouri – Columbia’s Journalism school, specializing in interactive media and strategic planning. Outside of the office you’ll find me in the yoga studio, running a race, or trying a new restaurant.

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Cara’s Blog Posts

Leveraging the Power of Private Label & Organics

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I recently listened to a webinar from Store Brands titled The Power of Private Brands. As someone who is focused solely on marketing our private label, this webinar confirmed my belief that AWG Brands consist of great products that carry…

AWG Brands Promotions: May Edition

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Retailers: looking for content to share on your social media pages and websites? You’ve come to the right place! Here’s what’s going on in AWG Brands-land this May: Clearly Organic BBQ Month Giveaway When: May 1-22 How: Online through http://woobox.com/2kfwgt The…

AWG Brands Promotions: April Edition

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This month, we’re focusing on the Save-A-Label program. Throughout the years, we’ve heard some amazing stores about how this fundraising program has made an impact on schools and non-profits around the country. We want to celebrate those successes, raise awareness…

How To Achieve Blended Digital Marketing Success

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Chocolate and peanut butter are each delicious on their own, but combined together and you’ve got something truly delectable. This food-blending example is similar to a digital marketing strategy. I learned about this at a recent Public Relation Society of…

Trust-building In Social Media: How Grocers Can Learn From The National Weather Service

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Food is an important business. Grocery consumers care now, more than ever, about what they are putting into their bodies and those of their spouses, children, and even their pets. We’ve seen this trend through the growth of the organic…

AWG Brands Promotions of the Month: March Edition

| Best Choice Calendar Blogs, Cara Blogs, Social Media Blogs | No Comments

All of the AWG Brands are joining together for the main March promotion hosted at the end of the month. As a way to say thank you for customers’ online support and business, Best Choice, Clearly Organic, Always Save and…

Best Choice Digital Promotions See Success

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AWG Brands continuously evolves its digital strategy to include fun, online promotions that are free for member retailers to utilize. These result in increased customer engagements online and in-stores. The most recent promotion hosted online by Best Choice was the…

AWG Brands Promotions of the Month: February Edition

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Last month, I wrote about AWG Brands’ digital promotions initiatives and how these contests, giveaways, coupons and other content engages your customers and increases foot traffic in stores. The 10 Days of Pizza promotion has been successful in kicking off…

AWG Brands Promotions Help Connect Retailers to Consumers

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AWG Brands connect with today’s digitally-savvy consumers through a robust online presence. Each brand boasts its own website complete with ever-changing content including recipes, customer support, and a social media hub. The brands also engage with consumers though fun online…

Surveys Matter: How To Create A Quality Survey

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Last week, I wrote about the importance of surveys when it comes to connecting with your customer base and creating a content marketing strategy. I also shared some interesting results from a survey I conducted. Now that we know why…

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