Why do I work at AWG?

“I like working for a company that supports local, often times family-owned, businesses in everything they do in order to help them succeed and stay competitive. It’s great to interact with the stores on a daily basis and learn about their story and the communities they serve.” -Melanie

As a digital marketing specialist, I’m responsible for managing social media pages (Facebook and Twitter) and digital marketing channels (email and text programs) for some of our retailers. My professional experience includes social media, public relations writing and internal/external corporate communication. I received a BA in English from Pittsburg State University and an MA in communication studies from the University of Kansas. I’m a writer, avid reader, movie buff, music lover, Beatles fanatic and pop culture junkie.

Send Melanie an email

Melanie’s Blog Posts

How Local Pages Help Your Store

| Melanie Blogs, Social Media Blogs | No Comments

Retailers with multiple locations have a decision to make when it comes to creating Facebook business pages: do you make one page that represents all locations or do you make individual pages for each store? I discussed in a recent…

Shop Local

Digital Storefront: Keeping it Local on Social

| Melanie Blogs, Social Media Blogs | No Comments

You’ve probably heard the term “shop local.” It encourages consumers to support local businesses in their area rather than larger national chains. This is an idea that AWG independent grocers embrace and it extends to their social media platforms. I…

Connect via Hootsuite

Recap: Connect via Hootsuite – Online Social Media Conference

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Last week I walked into work, turned on my computer, popped in my earbuds and attended a free, online international social media conference, the annual Connect via Hootsuite conference. It was a first for me and definitely the most unique…

Smartphone with Social Icons

Recap: Social Media is Changing (Greater KC PRSA Luncheon)

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Social media changes so quickly that sometimes it’s difficult for consumers and businesses to keep up. However, the trends in social media often change gradually over time so we don’t always notice them. At  a recent professional development lunch for…

Claiming Your Google Places Listing

| blog, Melanie Blogs, Website Blogs | One Comment

How often do you Google a local business in your area? Your customers are doing the same thing with your grocery store on a regular basis, so it’s important for you to be able to control what they see when…

Customer Complaints on Social are Good for Business

| Melanie Blogs, Social Media Blogs | No Comments

When I speak to retailers about social media, it’s almost inevitable that they will ask me about how we deal with negative comments posted on our retailers’ social media profiles. In some cases, the possibility of negative feedback is such…

Introducing: Social Media Tiers from AWG

| blog, Melanie Blogs, Social Media Blogs | One Comment

The social media team at AWG has made a few changes to the offerings we provide to our retailers. We recently stopped offering profile management for Pinterest. Additionally, we’ve evolved from a one-size-fits-all approach to our Facebook program, to a…

To Pin or Not To Pin: Pinterest Marketing for Grocery Retailers

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The AWG social media team recently stopped offering Pinterest profile management as part of our services to AWG retailers. We came to this decision based on the fact that it makes more sense for the store to manage these pages…

Recap: Use Video Storytelling to Connect to Your Authentic Message (KC IABC BCS Summit Breakout Session)

| blog, Brand Strategy Blogs, Melanie Blogs | No Comments

Did you know that your brain acts the same when hearing a story as it does if the actions in that story were actually happening to you? It’s true. Storytelling has been a part of human culture dating back before…

Recap: Connecting & Engaging with Residents on Social Media (KC IABC BCS Breakout Session)

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I recently attended the Business Communicators Summit for the KC chapter of IABC. One of the breakout sessions featured Chris Hernandez, the communications director of the city of Kansas City, Mo. He talked about connecting and engaging with their residents…

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Caleb

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MELANIE

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Holly

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Jimmy

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BRYAN

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CARA

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KATE

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SHARLYN

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Sean

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