Why do I work at AWG?

“I like working for a company that supports local, often times family-owned, businesses in everything they do in order to help them succeed and stay competitive. It’s great to interact with the stores on a daily basis and learn about their story and the communities they serve.” -Melanie

As a digital marketing specialist, I’m responsible for managing social media pages (Facebook and Twitter) and digital marketing channels (email and text programs) for some of our retailers. My professional experience includes social media, public relations writing and internal/external corporate communication. I received a BA in English from Pittsburg State University and an MA in communication studies from the University of Kansas. I’m a writer, avid reader, movie buff, music lover, Beatles fanatic and pop culture junkie.

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Melanie’s Blog Posts

Establishing a Facebook Business Page: Set Up

| Melanie Blogs, Social Media Blogs | No Comments

So you’ve decided you want to set up a Facebook page for your business. Wondering where to start? Maybe you realize halfway through the process that somebody who works for your business has already created a Facebook page and it…

Gotta Catch ‘Em All: Using Pokemon Go to Attract Customers

| blog, Melanie Blogs, Social Media Blogs | No Comments

By now you’ve probably been hearing a lot about the Pokémon Go craze. Have you been hearing about how it’s helping businesses get more foot traffic in their stores but you’re a little confused about how it works? Don’t worry,…

Say More With Twitter

| Melanie Blogs, Social Media Blogs | No Comments

You may have already heard but Twitter is making a major change to their platform that will affect the 140-character limit of your tweets. In the coming months, using an account handle (@name) in a reply and all media attachments…

Social Media – Put It To Work For You: An NGA Recap

| Melanie Blogs, Social Media Blogs | No Comments

On this blog, we’ve shared with you specific social media channels and strategies for how to best utilize those channels for your store(s). We’ve even shared insights about how to integrate certain facets into your social media strategy. But what…

Using Retail Technology to Create a Personalized In-Store Experience

| blog, CART, Melanie Blogs | No Comments

With the ever-changing technology landscape for the retail industry, have you ever stopped to think about how you can use this technology to create a better in-store experience for your customers? Some retailers wrongly assume that because so much of…

Snapchat for Business 101: What, When, Why & How

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Of all the current successful, widely-used social media platforms, Snapchat is probably one of the most confusing for non-users. Ironically, it’s also one of the simplest platforms to use. But before we get started, some of you might be wondering… WHAT…

Influencer Marketing: The New Age of Social Media

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One of the best benefits of social media marketing is the instant, two-way communication you have with your customers. You can get immediate feedback from them on any type of message you post/tweet. Even if the feedback is negative, you…

Be Yourself: Post Attribution on Facebook

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In one of his early blog posts, Jason explained the importance of not “laughing at your own jokes” by liking your own post on Facebook. Most Facebook page administrators will do this accidentally because they don’t realize that the post…

The Millennial Experience

| CART, Melanie Blogs | No Comments

Here in AWG marketing, we’re no strangers to the concept of marketing to the millennial generation. We’ve been following and commenting on these trends for several years now along with the rest of the grocery industry. Recently, millennials were the…

2016 Business Communicators Summit Recap

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On Tuesday I attended the 2016 Business Communicators Summit (BCS), sponsored by the International Association of Business Communicators (Kansas City chapter). More than 100 local business communication professionals attended lectures and breakout sessions led by a group of highly successful…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA

ANDREA

ANDREA