Why do I work at AWG?

“I like working for a company that supports local, often times family-owned, businesses in everything they do in order to help them succeed and stay competitive. It’s great to interact with the stores on a daily basis and learn about their story and the communities they serve.” -Melanie

As a digital marketing specialist, I’m responsible for managing social media pages (Facebook and Twitter) and digital marketing channels (email and text programs) for some of our retailers. My professional experience includes social media, public relations writing and internal/external corporate communication. I received a BA in English from Pittsburg State University and an MA in communication studies from the University of Kansas. I’m a writer, avid reader, movie buff, music lover, Beatles fanatic and pop culture junkie.

Send Melanie an email

Melanie’s Blog Posts

Claiming Your Google Places Listing

| blog, Melanie Blogs, Website Blogs | One Comment

How often do you Google a local business in your area? Your customers are doing the same thing with your grocery store on a regular basis, so it’s important for you to be able to control what they see when…

Customer Complaints on Social are Good for Business

| Melanie Blogs, Social Media Blogs | No Comments

When I speak to retailers about social media, it’s almost inevitable that they will ask me about how we deal with negative comments posted on our retailers’ social media profiles. In some cases, the possibility of negative feedback is such…

Introducing: Social Media Tiers from AWG

| blog, Melanie Blogs, Social Media Blogs | One Comment

The social media team at AWG has made a few changes to the offerings we provide to our retailers. We recently stopped offering profile management for Pinterest. Additionally, we’ve evolved from a one-size-fits-all approach to our Facebook program, to a…

To Pin or Not To Pin: Pinterest Marketing for Grocery Retailers

| blog, Melanie Blogs, Social Media Blogs | No Comments

The AWG social media team recently stopped offering Pinterest profile management as part of our services to AWG retailers. We came to this decision based on the fact that it makes more sense for the store to manage these pages…

Recap: Use Video Storytelling to Connect to Your Authentic Message (KC IABC BCS Summit Breakout Session)

| blog, Brand Strategy Blogs, Melanie Blogs | No Comments

Did you know that your brain acts the same when hearing a story as it does if the actions in that story were actually happening to you? It’s true. Storytelling has been a part of human culture dating back before…

Recap: Connecting & Engaging with Residents on Social Media (KC IABC BCS Breakout Session)

| blog, Melanie Blogs, Social Media Blogs | No Comments

I recently attended the Business Communicators Summit for the KC chapter of IABC. One of the breakout sessions featured Chris Hernandez, the communications director of the city of Kansas City, Mo. He talked about connecting and engaging with their residents…

The Hangover

Leveraging the Facebook Algorithm

| Melanie Blogs, Social Media Blogs | No Comments

Retailers regularly ask me, “Why didn’t I see my store’s Facebook post show up on my timeline?” or “How do we get more people to see our posts?” I explain the mysterious, ever-changing Facebook algorithm and encourage them to either…

FB Banner vs. Location

Establishing a Facebook Business Page: Banner vs. Location Pages

| Melanie Blogs, Social Media Blogs | No Comments

Now that you know how to create a Facebook business page, let’s talk banner pages and location pages. If your store has multiple locations, you might be wondering if you should create one Facebook page that represents all of your…

Establishing a Facebook Business Page: Set Up

| Melanie Blogs, Social Media Blogs | No Comments

So you’ve decided you want to set up a Facebook page for your business. Wondering where to start? Maybe you realize halfway through the process that somebody who works for your business has already created a Facebook page and it…

Gotta Catch ‘Em All: Using Pokemon Go to Attract Customers

| blog, Melanie Blogs, Social Media Blogs | No Comments

By now you’ve probably been hearing a lot about the Pokémon Go craze. Have you been hearing about how it’s helping businesses get more foot traffic in their stores but you’re a little confused about how it works? Don’t worry,…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA

ANDREA

ANDREA