Fall has officially arrived! AWG Brands are sharing new seasonal recipes and products on their websites and social media sites. Read on for the highlights of content available this October. Best Choice Recipe of the Month The October Recipe of the Month from the Best Choice Calendar is for Stuffed Mushrooms. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The October recipe video is for Breakfast Pizza Squares. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons October digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their…
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AWG Brands Digital Promotions: September 2018 Edition
September is National Family Meals Month! For the fourth year in a row, AWG Brands will support this initiative created by FMI. This nationwide movement highlights the importance of sharing meals together at home with family. Throughout the month, AWG Brands will post recipes, educational content, and other content surrounding Family Meals Month. It all kicks off with a photo campaign by Best Choice called the Food Adventure Calendar. You can learn more and promote it to your customers here. Encourage them to join the fun! You can also share Family Meals Month posts from Clearly Organic, Superior Selections and Always Save. For more resources on Family Meals Month, click here. Best Choice Recipe of the Month The September Recipe of the Month from the Best Choice Calendar is for Nebraska Bierocks. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The September recipe video is for Cookies & Cream Milkshakes. You can share…
Increase Your Relevance and Success Though Personas
Recently, I attended a KCIABC breakfast presented by Tricia McKim covering audience personas. You may be asking, “What’s a persona?” or “What’s the difference between a persona and a buyer profile?” McKim provided several definitions of personas for the audience. “Fake real people” was my favorite. Buyer profiles are based on information gleaned from third-party sources. Audience personas use this information, but also go a step further by gathering buyer insights from conversations with your target audience, along with internal and external influencers. Personas truly help you get to know your audience. They represent a person you are actually marketing to rather than just general information. “People buy from people they like. People like businesses they feel they can trust.” –Quinn Tempest Consumers trust businesses that educate them. Personas can help you answer questions and educate your audience, because you know them on a deeper level. Personas provide: Clear understanding of your audience Consistency – personas guide your marketing messages Marketing ammunition – back up your strategies and tactics from persona research. Now that we know what a persona…
AWG Brands Digital Promotions: August 2018 Edition
August is the sweet spot of wrapping up summer activities and preparing for back-to-school. Although AWG Brands is not hosting a major digital promotion this month (we’re preparing for Family Meals Month in September!), there are plenty of new recipes, digital coupons and other content for our member retailers to share on their websites, social media pages, email clubs and more. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is this Green Onion Feta Stuffed Chicken Breast: https://bestchoicebrand.com/news/green-onion-feta-stuffed-chicken-breast The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The August recipe video is for Tuscan Shrimp Linguine. Starting August 1, you can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons New digital coupons for the following products are available through September 30, 2018. Consumers can access these coupons through a store’s…
Save-A-Label Success
The Save-A-Label program helps more than 9,000 non-profit organizations and schools raise $300,000+ each year. It’s a simple fundraising program that AWG retailers can promote to help their customers support the organizations that are important to them. The program is simple to use. If you’re not sure how it works, you can click here to learn more about it, but basically customers clip Best Choice labels and submit them to AWG for cash for their organizations. The program has been successful for decades. It hasn’t changed much since its invention, so we decided to survey our customers to see if there are any ways we can improve it. Through two rounds of surveys (one emailed to people who have signed their organizations up for the Save-A-Label program, and the second round emailed to our general Best Choice subscriber list and posted on the Best Choice social media sites), we discovered the great parts and the pain points of the program. Thank you to the 553 people who completed the survey! Here’s what they had to say: Do you actively use…
AWG Brands Digital Promotions: July 2018 Edition
We’re in the thick of summer, which means National Ice Cream Month is here! National Ice Cream Month is a national campaign created by the NFRA. AWG Brands will participate throughout July by: Publishing key messages and recipes on social media and the brands’ websites. Promoting the Ice Cream Giveaway sweepstakes. Sharing content from NFRA and Easy Home Meals. We encourage all AWG Member Retailers to participate also. It’s easy: either share the content you see on AWG Brands’ websites and social media profiles (Best Choice, Clearly Organic, Superior Selections and Always Save), or use the NFRA resources to create and post your own messages. Last year, AWG Brands won a Golden Penguin Award for our participation in this campaign and we hope to do the same in 2018! Best Choice Recipe of the Month The July Recipe of the Month from the Best Choice Calendar is this Summer Harvest Pasta Salad: https://bestchoicebrand.com/news/summer-harvest-salad/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or…
The Future of Retail
If grocers could look into a crystal ball to see what the industry is going to be like one year, two, five or even ten years down the road, what would they see? The Future of Retail study tries to answer that question each year. The 2018 edition was recently published. Here are some important pieces that I wanted to share after reading the study: Consumers are quickly embracing voice-activated interactions via digital assistants and hand-free devices, like Amazon Echo and Google Home. The key to success when it comes to customer data will be for brands and retailers to use this data to power more immersive experiences – without compromising consumer trust. Amazon’s dominance forces competing retailers to evolve. On average, two in five consumers (41%) receive 102 packages from Amazon per week. That number jumps to half for consumers ages 18-25 and 57% for consumers ages 26-35. Social media has grown as a commerce channel… new and more integrated forms of social shopping, like Instagram ads, have been a key tool for retailers. (54% of consumers report using…
AWG Brands Digital Promotions: June 2018 Edition
AWG Brands are welcoming summer with fresh new content, coupons and promotions! Here’s what you can expect on the brands’ digital channels this month: Best Choice Recipe of the Month We turned June’s Recipe of the Month from the 2018 Best Choice Calendar into a new recipe video. You can find it here starting June 1: https://bestchoicebrand.com/news/recipe-video-rocky-road-cream-cheese-pie/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook or YouTube. The native files which include the word document, original video and graphics of the recipe, can be found in the recipes folder. If you are on the AWG Insignia Program, signs with this recipe will also be delivered to your store during June. This creates a bridge from in-store to online, ensuring a consistent message on both. Digital Coupons New digital coupons are available June 1 – July 31, 2018. Consumers can access these coupons through a store’s loyalty program. If a store does not have a loyalty program, but is interested in setting one up, please…
Optimizing Omni-Channel Grocery Shopping
Marketing Communications Strategies for Independent Grocery Retailers If you’ve read my past blog posts or follow me on social media, you know I’ve been busy with graduate school for the past three years in addition to working at AWG. Good news: after a full year of researching, writing and finally defending, I have competed my thesis and graduated with my master’s degree from Mizzou! So what does this mean for you? I’ve condensed my 80-page thesis down to a quick summary of what I learned. The What The lovely title of this blog post is also the title of my thesis. In layman’s terms: I studied how independent grocery retailers (like AWG members) can successfully market and communicate their online grocery shopping offerings to their customers to secure sales online and in-stores. I did this through marketing email communications. The Why Besides the fact that I work at AWG each day and have a vested interest in helping our retailers, omni-channel grocery shopping (online and in-store shopping options) is constantly evolving and grabbing headlines in the news. For example: “By…
AWG Brands Digital Promotions: May 2018 Edition
Is anyone else thinking, “How is it May already?” Time for your monthly AWG Brands newsletter. Here are the content opportunities you can take advantage of this May: Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. May’s recipe is for Sunrise Baked Tomatoes https://bestchoicebrand.com/news/sunrise-baked-tomatoes/. The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe, can be found in the recipes folder. Best Choice New Recipe Video Best Choice regularly produces professional-grade recipe videos. May’s recipe video is for BBQ Chicken Pockets. The video goes live on the Best Choice website May 1 and can be accessed through this link: https://bestchoicebrand.com/news/recipe-video-bbq-chicken-pockets/. It is also viewable on YouTube: https://youtu.be/UbJ7Sh39nzE. Retailers are encouraged to either share these links, or share the video natively through the original files, which can be found here: https://drive.google.com/drive/folders/1tlnvvokb5f90k-HIjtMVNKi8vpo2il1c. Digital…