Why do I work at AWG?

“I love being a part of a fun team that creates unique ways to help independent grocery stores grow their businesses. It combines a few of my favorite things: marketing, food, and fun. Who doesn’t want to talk about food all day?” -Jimmy

As a digital marketing specialist, Jimmy helps independent grocery stores connect with their communities through that World Wide Web Internet Thing. Since graduating from the University of Nebraska with a BA in Advertising, he’s done whatever it is marketing people do in a few different industries before joining AWG.

A resident of Kansas City for most of his life, he’s a big fan of Kansas City’s professional sports teams and may never forgive his parents for leaving him with a babysitter while they attended the 1985 World Series. In his free time, Jimmy enjoys camping, fishing and finding new adventures throughout the US.

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Jimmy’s Blog Posts

Keeping it Fresh – Content & how it affects your Google rankings

| DIGITAL MARKETING, Jimmy Blogs, Uncategorized | No Comments

We commonly receive calls from retailers looking to improve their Google search rankings. One way you can help do that is to keep the content on your website, blog, and social media channels fresh. Just posting random links or recipes…

To blog or not to blog

| DIGITAL MARKETING, Jimmy Blogs, Uncategorized | No Comments

So you’re thinking about starting a blog for your store. Good! It’s a great way to informally share your expertise about a variety of relevant topics with your audience.  A blog allows you to reach customers and potential customers with…

So, how do I grow my email list if I shouldn’t purchase one?

| blog, Email, Email Blogs, Jimmy Blogs | No Comments

At the 2016 emfluence email conference, there was a running joke throughout many of the presentations around the idea that it’s never a good idea to purchase email lists. We’ve mentioned it once or twice here on the AWG Marketing…

Situations when it’s okay to buy an email list

| blog, Email, Email Blogs, Jimmy Blogs | No Comments

My colleague Sharlyn wrote a post about a year ago titled, “Why you shouldn’t buy an email list,” where she talks about the problems with purchased email lists. You should always look at these things from both sides, so I’ve…

Why You Should Be Texting Your Customers

| Jimmy Blogs, Text Marketing | No Comments

Customers Will See Your Message When your phone tells you that you have a text message, you look at it immediately, right? So do your customers. Text messages have more than a 97% open rate, meaning your messages are seen by…

Slowing Down to Enjoy the Shopping Experience

| blog, Food for thought, Jimmy Blogs | No Comments

Maybe it’s time we change attitudes and perceptions about grocery shopping. As an increasing number of stores begin offering online ordering for easy pick up or delivery options, it’s obvious the industry is adapting to our on-the-go lifestyle. Many people…

Pay-Per-Click vs. Organic SEO

| blog, DIGITAL MARKETING, Jimmy Blogs, Website Blogs | No Comments

Search engine optimization (SEO) can be quite intimidating for someone who doesn’t know much about the subject. Both Lisa and Cody have discussed “Why I Can’t Find My Website on Google” and “What You Need to Know about SEO” on…

A Picture is Worth 1,000 Words

| blog, DIGITAL MARKETING, Jimmy Blogs, Social Media Blogs | No Comments

With everyone yelling their marketing messages all over the place, it’s become easy for customers to simply ignore it all.  To get their attention, you have to entertain them. How do you entertain them? Visually. Visuals are processed 60,000x faster…

An Ugly Produce Solution

| blog, Food for thought, Jimmy Blogs | No Comments

We love seeing produce sections neatly stocked with bright and pristine fruits and vegetables. But a TEDxManhattan presentation by Food & Wine editor-in-chief Dana Cowin takes a look at chefs and grocers who focused on ugly produce to help reduce…

Text Me: A look into text messaging marketing

| blog, DIGITAL MARKETING, Jimmy Blogs, Mobile Marketing, PROGRAMS, Text Marketing, Texting Blogs | No Comments

Wouldn’t it be great if you could know that your marketing message or special offer would be seen by nearly everyone you send it to? No need to worry about a mailer getting thrown in the trash without a glance,…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA

ANDREA

ANDREA