Radio/TV Related Blog Posts

Tweets from Word Camp Kansas City 2017

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[View the story “Word Camp Kansas City 2017” on Storify]

D.O.A. (Death of Autoplay)

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You have read all these posts and now have a non-shaky video with crystal clear audio you are ready to post it online. I am sure all the readers of this blog are committed workers and would never try use…

I’m a little unsteady: Eliminating shaky video

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Movie aficionados will know that a secret Blair Witch sequel was unveiled at Comic-Con on July 25. Since this blog is nothing if not topical, the topic of shaky video seemed appropriate. For those unfamiliar with the 1999 cult-classic The…

Audio killed the video star

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It would be reasonable to assume that the most important element in video production is visual. This is a mistake most video beginners make. We have all been forced to watch friends’ Insta videos or Snapchats  from concerts with completely…

The five W’s and H of video production

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Anyone who has taken a journalism class is no doubt familiar with the five W’s. For those of you who chose to make money instead of pursuing journalism the five W’s are who, what, where, when, why and how. I…

Rebuttals for the most common excuses for avoiding video

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When I first found out that I would need to blog as a part of this position, I was nervous. I looked around at what other people were blogging about and I didn’t feel like I had anything to add…

If you build it…you have to tell them about it

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“If you build it, they will come.” That might have been true in “Field of Dreams” but it’s not always the case with social media profiles and other digital marketing platforms. Your customers may not realize that you have a…

Your Store’s Branding

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Birds do it. Bee’s do it. But what the heck does marketing have to do with it? Insects, birds, wind and even water are all vehicles for pollen, and they make cross-pollination possible. In nature, cross-pollination can produce stronger and…