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You know you need a social media presence for your store, but do you know why?

  • A Facebook fan of the retailers spent almost 50% more than a non-Facebook fan over time.
  • Facebook fans who posted 10 or more times on the grocer’s Facebook page spent over $1000 more annually than a typical customer, 95% more than a typical customer.
  • Facebook fans bought 125 more items than a typical customer, 35% more than the typical customer.
  • Facebook fans who posted 10 or more times on the grocer’s Facebook page visited the store 40 more times annually than a typical customer, 2.5 times the visits of a typical customer.

These statistics were pulled from study conducted by Collective Bias, a shopper social media company, released new data today that reveals the relationship between Facebook fans and bottom-line revenue for grocery stores.

 
 
 
 
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