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You know you need a social media presence for your store, but do you know why?

  • A Facebook fan of the retailers spent almost 50% more than a non-Facebook fan over time.
  • Facebook fans who posted 10 or more times on the grocer’s Facebook page spent over $1000 more annually than a typical customer, 95% more than a typical customer.
  • Facebook fans bought 125 more items than a typical customer, 35% more than the typical customer.
  • Facebook fans who posted 10 or more times on the grocer’s Facebook page visited the store 40 more times annually than a typical customer, 2.5 times the visits of a typical customer.

These statistics were pulled from study conducted by Collective Bias, a shopper social media company, released new data today that reveals the relationship between Facebook fans and bottom-line revenue for grocery stores.

Social Media Related Blog Posts

Customer Complaints on Social are Good For Business

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When I speak to retailers about social media, it’s almost inevitable that they will ask me about how we deal with negative comments posted on our retailers’ social media profiles. In some cases, the possibility of negative feedback is such…

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The social media team at AWG has made a few changes to the offerings we provide to our retailers. We recently stopped offering profile management for Pinterest. Additionally, we’ve evolved from a one-size-fits-all approach to our Facebook program, to a…

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The AWG social media team recently stopped offering Pinterest profile management as part of our services to AWG retailers. We came to this decision based on the fact that it makes more sense for the store to manage these pages…

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I recently attended the Business Communicators Summit for the KC chapter of IABC. One of the breakout sessions featured Chris Hernandez, the communications director of the city of Kansas City, Mo. He talked about connecting and engaging with their residents…

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AWG Brands continuously evolves its digital strategy to include fun, online promotions that are free for member retailers to utilize. These result in increased customer engagements online and in-stores. The most recent promotion hosted online by Best Choice was the…

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| Melanie Blogs, Social Media Blogs | No Comments

Retailers regularly ask me, “Why didn’t I see my store’s Facebook post show up on my timeline?” or “How do we get more people to see our posts?” I explain the mysterious, ever-changing Facebook algorithm and encourage them to either…

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| Free Signage Blogs, Gift Cards-Third Party Blogs, Kate Blogs, Loyalty, Social Media Blogs, Website Blogs | No Comments

With all the different ways of marketing to consumers these days, retailers sometimes have a hard time knowing where to spend their money. We all know that as the options for marketing expand, the amount of money to spend on…