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Grocer Pod – Episode 11

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/7528199/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/685026/custom-color/9932cc” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] On this month’s show, we talk to Michael Barber about email marketing and what you can do that goes beyond simply sending out your weekly ad. Then Bob Miklos joins the show to talk about AWG brands.  

AWG Brands Digital Promotions: October 2018 Edition

Fall has officially arrived! AWG Brands are sharing new seasonal recipes and products on their websites and social media sites. Read on for the highlights of content available this October. Best Choice Recipe of the Month The October Recipe of the Month from the Best Choice Calendar is for Stuffed Mushrooms. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The October recipe video is for Breakfast Pizza Squares. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons October digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their…

AWG Brands Digital Promotions: September 2018 Edition

September is National Family Meals Month! For the fourth year in a row, AWG Brands will support this initiative created by FMI. This nationwide movement highlights the importance of sharing meals together at home with family. Throughout the month, AWG Brands will post recipes, educational content, and other content surrounding Family Meals Month. It all kicks off with a photo campaign by Best Choice called the Food Adventure Calendar. You can learn more and promote it to your customers here. Encourage them to join the fun! You can also share Family Meals Month posts from Clearly Organic, Superior Selections and Always Save. For more resources on Family Meals Month, click here. Best Choice Recipe of the Month The September Recipe of the Month from the Best Choice Calendar is for Nebraska Bierocks. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The September recipe video is for Cookies & Cream Milkshakes. You can share…

AWG Brands Digital Promotions: August 2018 Edition

August is the sweet spot of wrapping up summer activities and preparing for back-to-school. Although AWG Brands is not hosting a major digital promotion this month (we’re preparing for Family Meals Month in September!), there are plenty of new recipes, digital coupons and other content for our member retailers to share on their websites, social media pages, email clubs and more. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is this Green Onion Feta Stuffed Chicken Breast: https://bestchoicebrand.com/news/green-onion-feta-stuffed-chicken-breast The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The August recipe video is for Tuscan Shrimp Linguine. Starting August 1, you can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons New digital coupons for the following products are available through September 30, 2018. Consumers can access these coupons through a store’s…

Save-A-Label Success

The Save-A-Label program helps more than 9,000 non-profit organizations and schools raise $300,000+ each year. It’s a simple fundraising program that AWG retailers can promote to help their customers support the organizations that are important to them. The program is simple to use. If you’re not sure how it works, you can click here to learn more about it, but basically customers clip Best Choice labels and submit them to AWG for cash for their organizations. The program has been successful for decades. It hasn’t changed much since its invention, so we decided to survey our customers to see if there are any ways we can improve it. Through two rounds of surveys (one emailed to people who have signed their organizations up for the Save-A-Label program, and the second round emailed to our general Best Choice subscriber list and posted on the Best Choice social media sites), we discovered the great parts and the pain points of the program. Thank you to the 553 people who completed the survey! Here’s what they had to say: Do you actively use…

AWG Brands Digital Promotions: July 2018 Edition

We’re in the thick of summer, which means National Ice Cream Month is here! National Ice Cream Month is a national campaign created by the NFRA. AWG Brands will participate throughout July by: Publishing key messages and recipes on social media and the brands’ websites. Promoting the Ice Cream Giveaway sweepstakes. Sharing content from NFRA and Easy Home Meals. We encourage all AWG Member Retailers to participate also. It’s easy: either share the content you see on AWG Brands’ websites and social media profiles (Best Choice, Clearly Organic, Superior Selections and Always Save), or use the NFRA resources to create and post your own messages. Last year, AWG Brands won a Golden Penguin Award for our participation in this campaign and we hope to do the same in 2018!   Best Choice Recipe of the Month The July Recipe of the Month from the Best Choice Calendar is this Summer Harvest Pasta Salad: https://bestchoicebrand.com/news/summer-harvest-salad/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or…

AWG Brands Digital Promotions: June 2018 Edition

AWG Brands are welcoming summer with fresh new content, coupons and promotions! Here’s what you can expect on the brands’ digital channels this month: Best Choice Recipe of the Month We turned June’s Recipe of the Month from the 2018 Best Choice Calendar into a new recipe video. You can find it here starting June 1: https://bestchoicebrand.com/news/recipe-video-rocky-road-cream-cheese-pie/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook or YouTube. The native files which include the word document, original video and graphics of the recipe, can be found in the recipes folder. If you are on the AWG Insignia Program, signs with this recipe will also be delivered to your store during June. This creates a bridge from in-store to online, ensuring a consistent message on both. Digital Coupons New digital coupons are available June 1 – July 31, 2018. Consumers can access these coupons through a store’s loyalty program. If a store does not have a loyalty program, but is interested in setting one up, please…

BBQ Chicken Pockets is the May Recipe of the Month
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AWG Brands Digital Promotions: May 2018 Edition

Is anyone else thinking, “How is it May already?” Time for your monthly AWG Brands newsletter. Here are the content opportunities you can take advantage of this May: Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. May’s recipe is for Sunrise Baked Tomatoes https://bestchoicebrand.com/news/sunrise-baked-tomatoes/. The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe, can be found in the recipes folder.   Best Choice New Recipe Video  Best Choice regularly produces professional-grade recipe videos. May’s recipe video is for BBQ Chicken Pockets. The video goes live on the Best Choice website May 1 and can be accessed through this link: https://bestchoicebrand.com/news/recipe-video-bbq-chicken-pockets/. It is also viewable on YouTube: https://youtu.be/UbJ7Sh39nzE. Retailers are encouraged to either share these links, or share the video natively through the original files, which can be found here: https://drive.google.com/drive/folders/1tlnvvokb5f90k-HIjtMVNKi8vpo2il1c.   Digital…

AWG Brands Digital Promotions: April 2018 Edition

Did you hear about the new AWG Brands Digital Playbook? We launched it at the Innovation Showcase that took place March 26-28. You might be thinking “What’s a digital playbook?” The AWG Brands Digital Playbook is an online bank of content that retailers can use for free. To compliment in-store promotions, AWG member retailers should connect with their digitally savvy consumers seamlessly online. The Digital Playbook serves as that connection. It is full of recipes, social content and resources to support retailers’ own online program. We make it easy for stores to talk about AWG Brands. Check out the playbook, which can be accessed here: http://bit.ly/AWGBrandsPlaybook Best Choice Recipe of the Month  Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. April’s recipe is for Quick Red Beans & Rice: https://bestchoicebrand.com/news/quick-red-beans-and-rice/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe,…

AWG Brands Digital Promotions: February 2018 Edition

February is almost here, which means it’s time for your monthly AWG Brands Digital Newsletter. Below is digital content that you can share with your customers on your website, social media platforms, emails and more to help promote sales of AWG Brands products.   Best Choice Ice Cream Giveaway Best Choice is celebrating the launch of its new ice cream line with an ice cream giveaway! From February 8-12, customers can enter to win an ice cream gift certificate good for one free container of the new Best Choice ice cream by entering through this link: http://woobox.com/6765a4. Fifteen winners will be selected and announced on the Best Choice Facebook page on February 13.   Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. February’s recipe is for a decadent Chocolate Ganache Cake: https://bestchoicebrand.com/news/chocolate-ganache-cake/   Best Choice New Recipe Video Best Choice regularly produces professional-grade recipe videos. February’s recipe video is for Cookies & Cream Ice Cream Cake and features…