Why do I work at AWG?

“I value the opportunity to work with family businesses. My dad owned his own business for 35 years, so it is what I know and cherish. Plus, I love food, so thinking about it everyday is a huge plus.” -Kate

As the Corporate Marketing Manager, Kate spends her days helping independent grocery stores retain relevance in the ever-evolving grocery landscape.  She also manages internal corporate initiatives ranging from the utilization of social media by AWG’s private label brands to implementation of new technology platforms within the company. Kate previously worked for a large consumer product goods company and traveled the U.S. as an Event Marketing Rep at NASCAR events. She lives in the Kansas City metro where she watches way too many sporting events and enjoys the culinary delights of the KC food scene. You can find her blog posts for Advertising Week at www.theawsc.com.

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Kate’s Blog Posts

Finding Your Voice

| blog, Kate | No Comments

It’s a little bit daunting: this act of writing about an event geared at helping people get better at writing. Yet, here I am. Staring at the computer screen as I so often am, wondering how to string these words…

A Look Ahead to 2018

| blog, Gift Cards-Third Party, Kate, Online Shopping | No Comments

Attracting and retaining consumers to independent retail brick and mortar locations didn’t get any easier in 2017, but as we look ahead to 2018, there’s good news for retailers in the grocery space. Programs are evolving, consumers are becoming more…

The Innovation Equation

| blog, Brand Strategy, Kate | No Comments

Everyone’s chasing it: a new idea that resonates. It could be building a company where everyone wants to work, a product that meets unmet needs, or a piece of content that elicits emotion. In a world where change is happening…

What's Your Brand?

Branding Online – A How To

| blog, Brand Strategy, Kate | No Comments

When it comes to branding online, independent retailers get the heebie jeebies. They have the traditional pieces down: put their name on the store sign, publish an ad with that same name on it, run radio ads with the name…

Web of connecting lines coming together.

Solving the Disconnected Digital Grocery Journey

| blog, Kate, Online Shopping, Website | No Comments

In theory, omnichannel marketing is fantastic. In practice, it’s much harder, especially for independent retailers who are trying to wrap their hands around all the different ways to reach consumers. Even the large retailers are trying to figure out which…

Person monitoring computer screens with graphs on them.

Website Data & the Power to Know

| blog, Kate, Website | No Comments

Many retailers have a website because they know they should. The site is populated with the weekly ad that gives customers the info on the best deals, recipes that make consumers want to try new meals, and pertinent information like…

Photo of panel participants discussing online shopping.

Online Shopping – Some FAQ’s

| Kate, Online Shopping | One Comment

With online shopping growing quickly within the independent retail space, I recently attended state grocers association conventions for both the Missouri and Alabama Grocers to join panels discussing the opportunity. Below were some of the most prominent questions and my…

Close up top view of young people putting their hands together.

Technology Trends in Employee Communications – Unifying or Dividing?

| Kate | No Comments

How companies communicate with end consumers has definitely evolved over the last decade, but the ways companies communicate with employees has as well. In a recent Kansas City International Association of Business Communicators event, Jordan Warzecha from Backstitch walked through…

Woman with bullhorn

Engaging Influencers on Behalf of Your Brand

| Kate, Social Media | No Comments

Fewer than 6% of millennials believe online ads are credible. In the digital marketing world, that’s a tough pill to swallow. Consumers are skeptical about brands and the stories they tell, that much is known. That’s why the money spent…

Presenter on stage at Blackhawk Network Summit

Inside the Blackhawk Network Summit

| Gift Cards-Third Party, Kate | No Comments

Each year, Blackhawk Network holds a Summit. At this Summit, the companies who sell gift cards through Blackhawk’s network and the retailers who sell those gift cards get together to talk about the state of the gift card industry, what’s…

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Conor

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Jimmy

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CARA

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KATE

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