Why do I work at AWG?

“I value the opportunity to work with family businesses. My dad owned his own business for 35 years, so it is what I know and cherish. Plus, I love food, so thinking about it everyday is a huge plus.” -Kate

As the Corporate Marketing Manager, Kate spends her days helping independent grocery stores retain relevance in the ever-evolving grocery landscape.  She also manages internal corporate initiatives ranging from the utilization of social media by AWG’s private label brands to implementation of new technology platforms within the company. Kate previously worked for a large consumer product goods company and traveled the U.S. as an Event Marketing Rep at NASCAR events. She lives in the Kansas City metro where she watches way too many sporting events and enjoys the culinary delights of the KC food scene. You can find her blog posts for Advertising Week at www.theawsc.com.

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Kate’s Blog Posts

Person monitoring computer screens with graphs on them.

Website Data & the Power to Know

| blog, Kate Blogs, Website Blogs | No Comments

Many retailers have a website because they know they should. The site is populated with the weekly ad that gives customers the info on the best deals, recipes that make consumers want to try new meals, and pertinent information like…

Photo of panel participants discussing online shopping.

Online Shopping – Some FAQ’s

| Kate Blogs, Online Shopping Blogs | One Comment

With online shopping growing quickly within the independent retail space, I recently attended state grocers association conventions for both the Missouri and Alabama Grocers to join panels discussing the opportunity. Below were some of the most prominent questions and my…

Close up top view of young people putting their hands together.

Technology Trends in Employee Communications – Unifying or Dividing?

| Kate Blogs | No Comments

How companies communicate with end consumers has definitely evolved over the last decade, but the ways companies communicate with employees has as well. In a recent Kansas City International Association of Business Communicators event, Jordan Warzecha from Backstitch walked through…

Woman with bullhorn

Engaging Influencers on Behalf of Your Brand

| Kate Blogs, Social Media Blogs | No Comments

Fewer than 6% of millennials believe online ads are credible. In the digital marketing world, that’s a tough pill to swallow. Consumers are skeptical about brands and the stories they tell, that much is known. That’s why the money spent…

Inside the Blackhawk Network Summit

| Gift Cards-Third Party Blogs, Kate Blogs | No Comments

Each year, Blackhawk Network holds a Summit. At this Summit, the companies who sell gift cards through Blackhawk’s network and the retailers who sell those gift cards get together to talk about the state of the gift card industry, what’s…

Brainstorm notes of elements that contribute to a brand.

Branding Strategies for Consumer Engagement

| Kate Blogs, Website Blogs | No Comments

As marketers, our most notable objective is to engage with consumers. While that sounds nice, it is often a pretty difficult objective to excel at consistently. Consumers are fickle, their attention is being pulled a million different ways, and our…

Puzzle with Social Media as a Puzzle Piece

5 Trends in Social Media

| Kate Blogs, Social Media Blogs | No Comments

“Should I even bother with facebook anymore?” “Can you tell me how to do Snapchat?” “Why do I need to spend money on social media?” These are all questions I get pretty regularly from retailers. One thing we all know…

Photo of clipboard with check list.

What to do? Evolving Your Traditional Marketing

| Free Signage Blogs, Gift Cards-Third Party Blogs, Kate Blogs, Social Media Blogs, Website Blogs | No Comments

With all the different ways of marketing to consumers these days, retailers sometimes have a hard time knowing where to spend their money. We all know that as the options for marketing expand, the amount of money to spend on…

Scoreboard with 12 to 24 as the score.

Social with Lean Resources

| blog, Kate Blogs, Social Media Blogs | No Comments

Ever feel like your social media strategy is to just get points on the board? Get the content posted, make sure feeds are populated and interact with someone every once in awhile? At a recent Social Media Club of Kansas…

A pile of New Years party hats

A Look Ahead for 2017

| Kate Blogs | No Comments

2016 has been a busy year in the AWG Marketing department! Through dynamic and evolving programs, we continue to push the boundaries of what independent grocery retailers can do when it comes to their marketing programs. Let’s take a quick…

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