Why do I work at AWG?

“I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara

I’ve never met a food I didn’t like, so marketing my favorite groceries is a fun job for me. As the digital marketing specialist behind the AWG brand, private-label brands, and a fun-loving KC pie company; I touch digital channels that range from social media, website strategy, email marketing, blogging and more. Prior to AWG, I worked in social media and communications for a casino entertainment company and received my bachelor’s degree in Public Relations from the University of Central Missouri. I’m currently working on my master’s degree through the University of Missouri – Columbia’s Journalism school, specializing in interactive media and strategic planning. Outside of the office you’ll find me in the yoga studio, running a race, or trying a new restaurant.

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Cara’s Blog Posts

Header photo reads: Prepare Engage React

Amplifying Event Marketing through PR & Social Media – PRSA Recap

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Whether you’re having a small product demo in your store or attending a full-fledged community event, utilizing social media and other public relations tactics can amplify your event and help you reach more people. At a recent PRSA luncheon, Carrie…

Pistachio Peppercorn Feta Crostini - Best Choice Recipe finished product

AWG Brands Digital Promotions: September Edition

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Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s new this September: Family Meals Month September is National Family Meals Month! This nation-wide movement, created by...
Graphic for Event "How to Integrate Paid Media into Your Existing Campaigns – Tips from Emfluence"

How to Integrate Paid Media into Your Existing Campaigns – Tips from Emfluence

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You’ve established social media channels, communicate regularly with your followers and produce new content routinely that you think they will like. How do you take your digital marketing campaigns a step further to see better results? Paid digital media could…

Goodbye Silos graphic

The Age of Integrated Digital Marketing – KCDMA Recap 3

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I’m back with another KCDMA Boot Camp recap. One of the sessions was hosted by Corey Morris, VP of Marketing for digital marketing agency Voltage. The lines between paid, owned and earned media, along with who owns each of these…

Clearly Organic Back to School Giveaway Artwork

AWG Brands Digital Promotions: August Edition

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Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s new this August: New Recipe Video: Key Lime Pie Bars We’re still savoring the sweet tastes of…

SEO is everything illustration from DEG

SEO is Everything & Always Evolving – KCDMA Boot Camp Recap 2

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SEO is everything according Quinn Sheek, the KCDMA Boot Camp’s second speaker and Director of Demand Generation at DEG Digital. Okay, maybe not everything… She admitted that, but also explained why SEO is now a group effort that involves many…

Graphic from KCDMA Marketing Boot Camp 2017

Innovation Acceleration – KCDMA Boot Camp Recap 1

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Last week, I attended the Kansas City Direct Marketing Association Boot Camp. This full-day conference was stacked with speakers sharing their knowledge about innovation, SEO, email marketing, networking techniques, integrated digital marketing, Google Analytics and mental toughness – all subjects…

Charlie Hustle Facebook Cover Photo.

Cause Marketing Tips from Charlie Hustle – SMCKC Recap

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*Image above is a cover photo from the Charlie Hustle Facebook page.  Charlie Hustle is a vintage apparel company based in Kansas City. Since its founding in 2011, the company has gained a huge following of fans who not only…

Summer Pizza recipe photo

AWG Brands Digital Promotions: July Edition

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Looking for content to share on your digital channels? Want to boost AWG Brands sales in your store? Here are the opportunities available to you this July: Always Save Summer Giveaway Encourage your customers to enter the Always Save Summer...
Cara Mahon and Scholarship Receipents

Tying the Knot Between Customers and eCommerce Data

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Yesterday, I attended the KCDMA June Lunch for several reasons. First, I was honored as a second-year recipient of their Educational Foundation Scholarship, along with six other area students. It’s not every day that you get to hold a giant…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA