Why do I work at AWG?

“I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara

I’ve never met a food I didn’t like, so marketing my favorite groceries is a fun job for me. As the digital marketing specialist behind the AWG brand, private-label brands, and a fun-loving KC pie company; I touch digital channels that range from social media, website strategy, email marketing, blogging and more. Prior to AWG, I worked in social media and communications for a casino entertainment company and received my bachelor’s degree in Public Relations from the University of Central Missouri. I’m currently working on my master’s degree through the University of Missouri – Columbia’s Journalism school, specializing in interactive media and strategic planning. Outside of the office you’ll find me in the yoga studio, running a race, or trying a new restaurant.

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Cara’s Blog Posts

How AWG Retailers Stack Up

Survey Says…

| Cara | No Comments

How do AWG member retailers stack up against their competitors when it comes to marketing and advertising to consumers? We set out to answer this question (and many more) when we recently sent out a survey to our retail members….

AWG Brands Digital Promotions: February 2018 Edition

| Best Choice Calendar, Cara, Social Media | No Comments

February is almost here, which means it’s time for your monthly AWG Brands Digital Newsletter. Below is digital content that you can share with your customers on your website, social media platforms, emails and more to help promote sales of…

5 ways to grow your Instagram following

| Cara, Social Media | No Comments

You started an Instagram account and post photos regularly, but how do you take it to the next level and grow your followers? Try these 5 tips: Engage with people posting pictures in your store. To do this, go to…

Chicken Burrito Lunch Bowls - Best Choice Recipe Video of January

AWG Brands Digital Promotions: January 2018 Edition

| Cara | No Comments

Can you believe 2018 is right around the corner?! If you haven’t evaluated your digital content strategy for the new year, it’s not too late! Each month of 2017, I shared blog posts similar to this one that provides content…

Best Choice 12 Days of Giveaways web graphic.

AWG Brands Digital Promotions: December Edition

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New content from Best Choice to share on web and social media: 12 Days of Giveaways Tis the season of giving! Best Choice is doing just that between December 11-22, 2017. Customers can enter to win daily prizes by filling…

electronic devices

Writing for Web and Mobile

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With the tools of social media and easy-to-use blogging platforms, everyone can be a publisher now. However, capturing your audience’s attention and ensuring they comprehend your content is much harder on the web and especially mobile screens. This is due…

photo of recipe

AWG Brands Digital Promotions: November Edition

| blog, Cara | No Comments

Here’s what’s new from AWG Brands this month: New Recipe Video: Cheesy Corn Pudding   Each month, Best Choice produces a new recipe video that retailers can share on their social media pages and websites to promote store brand products. November’s…

Voice search basics

The Meteoric Rise of Voice Search & Why Brands Should Care.

| Cara | No Comments

“Siri, turn my phone on airplane mode.” “Alexa, set up a meeting for me at 10 a.m. and invite Tim.” “Google Home, where’s the nearest grocery store with the best deal on avocados?” These are all commands that people are…

Spin Dip Stuffed Garlic Bread

AWG Brands Digital Promotions: October Edition

| Cara, Social Media | No Comments

Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s on tap for October: Best Choice Cold Prevention Kit Giveaway What: Best Choice Cold Prevention Kit Giveaway: Customers…

Header photo reads: Prepare Engage React

Amplifying Event Marketing through PR & Social Media – PRSA Recap

| Cara, Social Media | No Comments

Whether you’re having a small product demo in your store or attending a full-fledged community event, utilizing social media and other public relations tactics can amplify your event and help you reach more people. At a recent PRSA luncheon, Carrie…

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