Why do I work at AWG?

“I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara

I’ve never met a food I didn’t like, so marketing my favorite groceries is a fun job for me. As the digital marketing specialist behind the AWG brand, private-label brands, and a fun-loving KC pie company; I touch digital channels that range from social media, website strategy, email marketing, blogging and more. Prior to AWG, I worked in social media and communications for a casino entertainment company and received my bachelor’s degree in Public Relations from the University of Central Missouri. I’m currently working on my master’s degree through the University of Missouri – Columbia’s Journalism school, specializing in interactive media and strategic planning. Outside of the office you’ll find me in the yoga studio, running a race, or trying a new restaurant.

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Cara’s Blog Posts

Writing for Web and Mobile

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With the tools of social media and easy-to-use blogging platforms, everyone can be a publisher now. However, capturing your audience’s attention and ensuring they comprehend your content is much harder on the web and especially mobile screens. This is due…

AWG Brands Digital Promotions: November Edition

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Here’s what’s new from AWG Brands this month: New Recipe Video: Cheesy Corn Pudding   Each month, Best Choice produces a new recipe video that retailers can share on their social media pages and websites to promote store brand products. November’s…

The Meteoric Rise of Voice Search & Why Brands Should Care.

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“Siri, turn my phone on airplane mode.” “Alexa, set up a meeting for me at 10 a.m. and invite Tim.” “Google Home, where’s the nearest grocery store with the best deal on avocados?” These are all commands that people are…

Spin Dip Stuffed Garlic Bread

AWG Brands Digital Promotions: October Edition

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Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s on tap for October: Best Choice Cold Prevention Kit Giveaway What: Best Choice Cold Prevention Kit Giveaway: Customers…

Header photo reads: Prepare Engage React

Amplifying Event Marketing through PR & Social Media – PRSA Recap

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Whether you’re having a small product demo in your store or attending a full-fledged community event, utilizing social media and other public relations tactics can amplify your event and help you reach more people. At a recent PRSA luncheon, Carrie…

Pistachio Peppercorn Feta Crostini - Best Choice Recipe finished product

AWG Brands Digital Promotions: September Edition

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Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s new this September: Family Meals Month September is National Family Meals Month! This nation-wide movement, created by...
Graphic for Event "How to Integrate Paid Media into Your Existing Campaigns – Tips from Emfluence"

How to Integrate Paid Media into Your Existing Campaigns – Tips from Emfluence

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You’ve established social media channels, communicate regularly with your followers and produce new content routinely that you think they will like. How do you take your digital marketing campaigns a step further to see better results? Paid digital media could…

Goodbye Silos graphic

The Age of Integrated Digital Marketing – KCDMA Recap 3

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I’m back with another KCDMA Boot Camp recap. One of the sessions was hosted by Corey Morris, VP of Marketing for digital marketing agency Voltage. The lines between paid, owned and earned media, along with who owns each of these…

Clearly Organic Back to School Giveaway Artwork

AWG Brands Digital Promotions: August Edition

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Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s new this August: New Recipe Video: Key Lime Pie Bars We’re still savoring the sweet tastes of…

SEO is everything illustration from DEG

SEO is Everything & Always Evolving – KCDMA Boot Camp Recap 2

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SEO is everything according Quinn Sheek, the KCDMA Boot Camp’s second speaker and Director of Demand Generation at DEG Digital. Okay, maybe not everything… She admitted that, but also explained why SEO is now a group effort that involves many…

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