Why do I work at AWG?

“I love helping local businesses grow and compete at the next level. I also think it’s exciting to take grocery shopping, something everyone does, and make it a very personal experience through new digital marketing tactics.” – Jason

Jason uses his passion for marketing on a daily basis, helping grocery retailers grow their social reach and engagement across digital platforms. He has worked in marketing across several industries and is a self-proclaimed marketing geek. Jason attended William Jewell, a small college in Liberty, MO, where he majored in Business Marketing. He currently lives in Kansas City, MO with his wife and two daughters. Jason enjoys spending his free time with his family, traveling and watching just about any type of sporting event.

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Jason’s Blog Posts

Checking email on a mobile device

Email Marketing Tips, Tricks and Trends [Recap]

| blog, Jason | One Comment

Recently, AMA (American Marketing Association) held a webinar titled “Email Marketing Tips, Tricks and Trends from Brands Winning in the Inbox”. This webinar, hosted by Jamie Bradley of Emma, covered a variety of dos and don’ts when it comes to…

image of phone with apps showing

How Social Listening Can Increase Customer Engagement

| Jason, Social Media, Social Monitoring | No Comments

The water cooler is lonely. In today’s world, the “water cooler” conversations have moved into the digital realm of forum posts, blogs and social media. Tapping into and listening to these conversations should be a key piece of your store’s…

Photo of opened meal kit on kitchen counter.

Competing with Meal Kit Delivery

| blog, Jason, Online Shopping | No Comments

The meal kit market has grown significantly since being introduced broadly to the U.S. in 2012, and it’s changing the way some consumers shop for food. On a recent NGA Webinar titled “A Contest of Convenience: How to compete with…

Walmart to go truck

Why Now is the Time to Act on Online Shopping

| Jason, Online Shopping | No Comments

Online shopping continues to be one of the hottest topics in the grocery industry today. Many retailers are hesitant to make an investment in an online shopping strategy today, but I will caution you on that approach. Recent moves by…

Mail slot that says No Junk Mail

Say No to Spam — Tips for Landing In Your Customer’s Inbox

| blog, Jason | No Comments

Spam. It’s a dirty word if you’re a reputable email marketer. But sometimes, due to the unpredictable nature of email domain filters, even your well-intentioned email can land in the the junk folder. Fortunately, there are some steps you can…

Mouse clicking on a grocery basket hovering over a keyboard.

Trends in Online Grocery Shopping

| blog, Jason, Online Shopping | No Comments

Technology is changing the way people shop for everything, including groceries Studies show that the demand for online grocery shopping is currently underserved Competition is quickly growing for online grocery One of the hottest topics today in grocery is online…

Classroom chair

Lessons Learned from KCDMA Bootcamp

| blog, Jason | No Comments

Just over two weeks ago was the annual Direct Marketing Bootcamp, hosted by the Kansas City Direct Marketing Association. This bootcamp was an interactive, all-day workshop where we reviewed how to craft compelling offers, create campaigns that are effective and…

pictures of faces

Using Contests to Connect with Your Customers

| blog, Jason, Social Media | No Comments

Contests are a great way to connect with your customers online and can be a win-win (pun intended!) for your store and your customers. In this blog post, I’ll walk through how to create a contest that delivers delight to…

screenshot of facebook login page

How to Be Successful Selling on Facebook

| blog, Jason, Social Media | No Comments

The very last day of 2014, I published a blog post that explained why you must earn the right to promote on social media (read it here). Even in the fast-paced world of social media, I believe that principle still…

Person typing on laptop, close-up of hands.

Trends in Email Marketing [Recap]

| blog, Email, Jason | No Comments

Last week, emfluence, a digital marketing agency here in Kansas City held its annual user conference. The emfluence Conference (or #emflConf on Twitter) hosted some great case studies and learnings on the latest trends in social media and email marketing….

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA