Why do I work at AWG?

“I like working for a company that supports local, often times family-owned, businesses in everything they do in order to help them succeed and stay competitive. It’s great to interact with the stores on a daily basis and learn about their story and the communities they serve.” -Melanie

As a digital marketing specialist, I’m responsible for managing social media pages (Facebook and Twitter) and digital marketing channels (email and text programs) for some of our retailers. My professional experience includes social media, public relations writing and internal/external corporate communication. I received a BA in English from Pittsburg State University and an MA in communication studies from the University of Kansas. I’m a writer, avid reader, movie buff, music lover, Beatles fanatic and pop culture junkie.

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Melanie’s Blog Posts

Online Shopping Digital Marketing

How to Promote Your Online Shopping…Online

| Email Blogs, Melanie Blogs, Online Shopping Blogs, Social Media Blogs, Website Blogs | No Comments

Does your store offer online shopping? Do your customers know about the program? …are you sure that they do? Online shopping is part of the future of grocery retail. In 2016, one in five shoppers had an online purchase and…

Wendy's Logo

“How Wendy’s Squashes Beef in Social” – AAF-KC Recap

| Melanie Blogs, Social Media Blogs | No Comments

Even if you aren’t on social media or don’t use it very often, you’ve probably heard about the unique brand voice of Wendy’s. The brand has been getting a lot of media attention over the past year for their marketing…

Smart Photography on a Smartphone graphic.

Smart Photography on a Smartphone

| Melanie Blogs, Photography Blogs, Social Media Blogs | No Comments

Sharing pictures on social media is one of the best ways to tell your story. But what kind of story are you telling with those pictures? You want the photos on your business page to grab people’s attention as they’re…

Local Pages illustration

How Local Pages Help Your Store

| Melanie Blogs, Social Media Blogs | No Comments

Retailers with multiple locations have a decision to make when it comes to creating Facebook business pages: do you make one page that represents all locations or do you make individual pages for each store? I discussed in a recent…

Shop Local

Digital Storefront: Keeping it Local on Social

| Melanie Blogs, Social Media Blogs | No Comments

You’ve probably heard the term “shop local.” It encourages consumers to support local businesses in their area rather than larger national chains. This is an idea that AWG independent grocers embrace and it extends to their social media platforms. I…

Connect via Hootsuite

Recap: Connect via Hootsuite – Online Social Media Conference

| blog, Melanie Blogs, Social Media Blogs | No Comments

Last week I walked into work, turned on my computer, popped in my earbuds and attended a free, online international social media conference, the annual Connect via Hootsuite conference. It was a first for me and definitely the most unique…

Smartphone with Social Icons

Recap: Social Media is Changing (Greater KC PRSA Luncheon)

| Melanie Blogs, Social Media Blogs | No Comments

Social media changes so quickly that sometimes it’s difficult for consumers and businesses to keep up. However, the trends in social media often change gradually over time so we don’t always notice them. At  a recent professional development lunch for…

Google My Business logo.

Claiming Your Google Places Listing

| blog, Melanie Blogs, Website Blogs | One Comment

How often do you Google a local business in your area? Your customers are doing the same thing with your grocery store on a regular basis, so it’s important for you to be able to control what they see when…

Angry stick figure glaring at computer

Customer Complaints on Social are Good for Business

| Melanie Blogs, Social Media Blogs | No Comments

When I speak to retailers about social media, it’s almost inevitable that they will ask me about how we deal with negative comments posted on our retailers’ social media profiles. In some cases, the possibility of negative feedback is such…

Introducing Social Media Tiers from AWG

Introducing: Social Media Tiers from AWG

| blog, Melanie Blogs, Social Media Blogs | One Comment

The social media team at AWG has made a few changes to the offerings we provide to our retailers. We recently stopped offering profile management for Pinterest. Additionally, we’ve evolved from a one-size-fits-all approach to our Facebook program, to a…

Caleb

Caleb

MELANIE

MELANIE

Holly

Holly

Jimmy

Jimmy

BRYAN

BRYAN

CARA

CARA

KATE

KATE

SHARLYN

SHARLYN

Sean

Sean

LISA

LISA