Why do I work at AWG?

“I like working for a company that supports local, often times family-owned, businesses in everything they do in order to help them succeed and stay competitive. It’s great to interact with the stores on a daily basis and learn about their story and the communities they serve.” -Melanie

As a digital marketing specialist, I’m responsible for managing social media pages (Facebook and Twitter) and digital marketing channels (email and text programs) for some of our retailers. My professional experience includes social media, public relations writing and internal/external corporate communication. I received a BA in English from Pittsburg State University and an MA in communication studies from the University of Kansas. I’m a writer, avid reader, movie buff, music lover, Beatles fanatic and pop culture junkie.

Send Melanie an email

Melanie’s Blog Posts

My Thoughts on How Social Media is Changing

| blog, Melanie, Social Media | No Comments

Recently I wrote a recap about a webinar that covered social media trends to look out for this year. Last month I wrote a blog post about Facebook’s major changes to its News Feed algorithm and how that will change…

Facebook Reactions

Changes to the Facebook Algorithm and the end of the Facebook Contest

| Melanie, Social Media | No Comments

As you plan your digital marketing strategies for the year, you might be considering a Facebook contest or two. These usually involve asking your page fans to like, comment on and share a post to enter for a chance to…

Facebook Groups for Pages

Facebook Groups For Pages

| Melanie, Social Media | No Comments

I recently highlighted the relatively new Facebook feature called Groups for Pages, or Brand Groups, in a recap of a Hootsuite webinar that highlighted social media trends for 2018. Facebook launched the feature this summer and Hootsuite predicts Groups for…

Hootsuite 2018 Social Trends

Recap: “Social Media Trends to Put Into Practice in 2018”

| Melanie, Social Media | No Comments

In the rapidly changing changing world of social media marketing, it’s important to stay informed about the latest and upcoming trends. To learn about how social media marketing is changing, I recently attended a Hootsuite webinar called “Social Media Trends…

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SMCKC Recap: VML and Snapchat – Building a Millennial Following

| Melanie, Social Media | No Comments

At a recent Social Media Club of Kansas City presentation, VML discussed how they built a millennial following on Snapchat for Tennessee Vacation, or the Tennessee Department of Tourist Development. In case you need a refresher on Snapchat, check out…

yellow umbrella among gray

AMAKC Recap: “Creating Fewer Ruined Days” for Patients, Customers, Organizational Leaders and Their Teams

| Melanie | No Comments

When was the last time you put yourself in your customer’s’ shoes and thought about how they experience your store? Do you think that would change the way you approach your business? Or the way you perceive customer feedback? At…

Telling Your Story on Digital

| Brand Strategy, Melanie, Social Media | No Comments

When I work with retailers on social media content strategy, I always remind them to “tell their story.” But what does that mean? It means posting about more than just product and price. Yes, a good sale can get people…

Blog Spelled With Scrabble Tiles

Blogging For Your Business

| blog, Brand Strategy, Melanie, Social Media | No Comments

Blogging isn’t just a hobby for parents sharing meal prep ideas or dedicated fans giving their insights on the latest YA fantasy novel. Some people have turned blogging into a lucrative business. Additionally, already-established businesses can use blogging as another…

Online Shopping Digital Marketing

How to Promote Your Online Shopping…Online

| Email, Melanie, Online Shopping, Social Media, Website | No Comments

Does your store offer online shopping? Do your customers know about the program? …are you sure that they do? Online shopping is part of the future of grocery retail. In 2016, one in five shoppers had an online purchase and…

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“How Wendy’s Squashes Beef in Social” – AAF-KC Recap

| Melanie, Social Media | No Comments

Even if you aren’t on social media or don’t use it very often, you’ve probably heard about the unique brand voice of Wendy’s. The brand has been getting a lot of media attention over the past year for their marketing…

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MELANIE

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