As the Advertising Supervisor II, Kurt works with retailers to help them design advertising plans that emphasize what’s great about their store. Kurt works in conjunction with retailers to find unique selling propositions and stories that will resonate with customers, as well as work in an account supervisory role to facilitate projects. Prior to coming to AWG, Kurt worked in social media at two advertising agencies in Kansas City. There, he worked with a variety of clients, from health care to retail goods. For the 10 years prior, Kurt worked as a journalist, including stints running KCTV5.com, Kansas City Star and Johnson County Sun.

Kurt is married and has three children. He lives in Kansas City, Mo., and enjoys coaching youth football, golf and live music.

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Kurt’s Blog Posts

Photo of man talking to people while sitting at a table.

Marketing To The Middle

| Brand Strategy Blogs, Kurt Blogs | No Comments

As Associated Wholesale Grocers, this community of more than 3,800 grocery stores in the “middle” of America, I would wager that over the years, many of us have had a good pulse on who our customers were. Many of us…

The Battle of Big Game Ads

| Kurt Blogs, Print Blogs, Seasonal Events Blog | No Comments
In the grocery industry, the week of the biggest game in the NFL season is a HUGE week for retailers. Second only behind Thanksgiving in terms of a "food holiday," this week has, in essence, become another holiday week in...

Fuse Marketing With Marriage Of Data, Creative

| blog, Kurt Blogs | No Comments

In the business, marketing and advertising world, we are often lumped into one of two silos – creative or numbers. Those two silos seem like they shouldn’t mingle very often, but as explained recently at the AAF-KC’s Atomic Fusion Lab,…

Talking ‘Bout The Generations

| blog, Kurt Blogs | No Comments

These kids these days, they just don’t do it the same as I used to. Regardless of generation, older generations have always said that about younger generations. That’s no different in today’s society and it provides us with challenges both…

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