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Introducing: Sendible for AWG Members

The AWG digital marketing team is excited to announce a new social media option for our members! Sendible is a social media content management and reporting tool. We have expanded our offerings beyond managing Facebook, Twitter and Instagram profiles for retailers. Sendible is for AWG members who want to have access to a curated content library and vendor-sponsored promotional content. With Sendible, we supply the content, but you can choose what to post and when. While retailers can work directly with Sendible to sign up for the platform, we offer it to our retailers at a group discount, plus full access to our digital marketing content library. An AWG Sendible login provides you with: A library of engaging social content created by AWG Sales Services. This also includes AWG Brands content. Access to vendor promotion content. This includes SEP NOW content that highlights specific digital coupon deals. The ability to create reports for your digital channels and customize the data to fit your goals. Monitoring tools showing what customers say about you online other than what’s on your social media…

Making Marketing Data Work

Big data. Little data. Shopper data. Transaction data. Data. Data. Data. By now someone has said you need data. The trick is knowing what kind of data you need and what you should do with the data once you have it. Knowing many independent retailers have these questions in mind, I attended the Kansas City Direct Marketing Association presentation recently from Blake Hodges of Alight Analytics. Hodges had some important reminders for those of us trying to figure out how to solve the two part data problem: aggregation and reporting. Fundamentally, before aggregating and reporting on data, you have to have it. Data comes from all different places. You likely keep track of some of this data but maybe not all and potentially not in a way that helps you make future decisions. According to Hodges most of us spend around 80% of our time prepping data but only around 20% analyzing it. This insight really calls into question the whole reason we have data. To address this imbalance, Hodges broke down four levels of performance insight from data and…

We’re Hiring!

The AWG Sales Services team has two openings, a Sr. Creative Specialist and a Digital Marketing Specialist. If you are looking to join a fast-paced team full of opportunity, we’re your place. To apply for either of these jobs, click here and enter the job title in the search bar to navigate directly to the respective opening. Sr. Creative Specialist The Creative Specialist is one of the hubs of marketing/advertising for all AWG retailers. This position will be heavy on design work that will come in large full-store branding projects to small-scale projects like single signs, shelf signage, and quick turn-around social posts. Will work closely with advertising supervisor to develop branding for retailers — sometimes from scratch, other times to build upon what already exists. Internal work will also be an essential part of the Creative Specialist position with several large and ongoing projects and on-needed basis. Those projects include the annual report, quarterly retailer-focused magazine and trade ads. Design of advertising/marketing promotional material for the department will also be asked. The Creative Specialist is also charged with working…

You've Got Mail

Communicating Professionally with Email

AWG held a lunch and learn this week titled “Communicating Professionally”. Those of us who attended received many good takeaways from the session. We even had a chance to partner up and practice listening techniques and demonstrate what NOT to do. I would like to share some tips we were given on using email as a form of communication in business. Be concise and to the point. Your reader should not have to scroll down the page to read a single email. This of course is acceptable if they are reading an entire email string in conversation view. When responding to someone’s email, answer all questions. Have you ever been excited to get a response you have eagerly been waiting for only to find out all your questions were not answered? If you don’t know the answer to all of them, refer to someone who can help. Pre-empt relevant questions if you are able to. This will provide efficiency for your reader. Use proper spelling, grammar and punctuation. I don’t think I need to expand on this, but I will. Improper…

Digital Not-So-Underground

So, you’ve taken the plunge and installed some digital signage players in your stores. Awesome, you’re like, my favorite. If you’ve gotten your monitors hoisted up over the deli counter, gotten someone to hang them with (at least) a good amount of duct tape and you’re ready to start using them – I’ve got some tips for you. Your first task should be setting a few goals. I know setting a goal to set goals sounds like something your high school counselor came up with on their lunch break, but it’s important! You’re setting those monitors up for a reason, so make sure that reason is something you keep an eye on to make sure you’re close to fulfilling it. Next, make sure your monitors are a good distance from your customers. Basically, if everyone is leaning forward and squinting like they just caught a lemon juice blast to the eye, you’re doing it wrong. Make sure the screens are high enough that they aren’t in the way, but low enough that they can be read easily. Content. You have…

AMA - The Power to Imagine Better

The Power to Imagine Better

As you define your brand, are you pushing beyond the status quo to discover its full potential? What is your level of effort to connect with your customers? At Kansas City’s latest American Marketing Association luncheon Phil Bressler challenged us to answer these questions and then provided some thoughts and examples from other companies. Phil is a marketing/branding consultant and the founder and president of Latch – An Idea Company. Studies prove companies with creative marketing do better than those who consider marketing a low priority. I am a creative person. I have worked in graphic design in one way or another since my career began. However, I, among others run into barriers that get in the way of being creative. I find I have too much administrative work to do or too many deadlines that take priority. Other barriers people shared at the presentation include ideas becoming bottle necked somewhere else within the organization, no one to bounce ideas off of, lack of meaningful customer insight, lack of leadership support, and unproductive brainstorming sessions. One thing we do with…

Using Promo Codes to Grow Online Grocery

We’ve received mixed review about the success of promo codes in online shopping, so I wanted to learn more about what works, what doesn’t, and how we can improve marketing efforts with promo codes. I reached out to our partners at Rosie to see what their data can tell us. Alyssa Nappa, head of Shopper Marketing at Rosie wrote this blog post for us to share with you. Take it away, Alyssa! Incentivizing customers with promotional “coupon” codes is a proven strategy for growing your online grocery service. Whether your customer is placing their first order or their tenth order, promotional codes will entice them to return to your online store for their grocery needs. At Rosie, we encourage all of our retailer partners to offer promotional codes in their marketing materials, regardless if they are just launching their eCommerce service or have been live on the platform for several years. There are three popular types of promotion codes; a flat dollar amount off the total order, a percent off the total order, and a free pickup or free delivery.…

Episode 10

Unless you have been living under a rock, you have heard that AWG launched StoreFront recently. AWG members are wondering what this means for them. Stacey Bowen and Linda Cosgrove join the show to talk about StoreFront and how it will help members (1:37). September also marked the release of the new Compete magazine. Dave McKelvey and I discuss the Not For Resale program that is featured in the issue and how much money members can save by participating (12:21).  

AWG Brands Digital Promotions: October 2018 Edition

Fall has officially arrived! AWG Brands are sharing new seasonal recipes and products on their websites and social media sites. Read on for the highlights of content available this October. Best Choice Recipe of the Month The October Recipe of the Month from the Best Choice Calendar is for Stuffed Mushrooms. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The October recipe video is for Breakfast Pizza Squares. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons October digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their…

Handling Online Shopping Order Volumes

A common question I hear from retailers getting started in online shopping is, “How do I handle a varying number of orders?” I reached out to Brian Moyer, Co-Founder & CEO of Freshop, to hear what he’s seeing throughout the industry. Here’s what he had to say: Order volume: Concerned about getting orders out the door? There a couple of easy ways to control the flow. Staff as a secondary to start. Train a cashier and have order notifications going to management. Once an order comes in you would have a couple of hours to get a window where the lanes are slow to get the order picked. The biggest danger to start is not having the order ready when the customer shows up, so monitoring notices is critical. As you grow, the personal shopper will become more and more dedicated. To manage labor costs, provide tasking on where they should be working when no orders need to be picked and have a way to track those hours to charge the department using the resource. Front-end is simplest, but many…

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