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Graphic: editors and community support

Be a good neighbor

Price and selection aren’t the only ways to attract customers to your stores. It is also important to be a quality members of the community. There are plenty of things to handle each day and community outreach is easy to shove down the list as other things pop up. However, don’t sacrifice the important for the immediate. Apples for the Students and Making Change are two programs offered by AWG to give retailers an opportunity to impact their communities. Apples has shoppers turn in their receipts to their school to raise money for classroom supplies. Making Change allows customers to donate money to local causes at your registers. Both programs are easy to start and maintain. Not only that, but they are a great opportunity to show how you are involved in community. You think big national chains take the time to support local causes? Take advantage and show how much your store cares for its neighbors.

Apples for the Students, coupon fundraier books, Best Choice Save-a-Label

Cause Marketing: A Savvy Business Strategy

It is no secret that consumers expect retailers and brands to support social and environmental issues. When making purchasing decisions, U.S. consumers consider businesses’ involvement in social issues as a differentiating factor. The 2013 Cone Communications Social Impact Study is the latest in Cone’s 20-year analysis of Americans’attitudes, perceptions and behaviors around corporate support of social and environmental issues. Here are a few facts to consider: 93% of U.S. consumers say that when a company supports a cause, they have a more positive image of the company (up from 85% in 2010 and 84% in 1993). 90% of Americans say they would be more loyal to companies that back causes. 89% of consumers would switch brands to one that is associated with a good cause, given similar price and quality. – 2013 Cone Communications Social Impact Study Cause remains an undeniable consumer demand and a savvy business strategy. Cause marketing helps to increase sales and improve customer loyalty. When it comes to supporting a cause or issue that is important to the community, AWG retailers have multiple options. APPLES FOR THE…