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KCDMA 2018 Symposium Logo: Now & Later

Lessons for Now & Later

Earlier this year, I attended the KCDMA 2018 Direct Marketing Symposium. This full-day conference was an interactive event stacked with presentations from some of marketing’s best. The theme was Now & Later – Planning for the Future. Throughout the symposium, presenters shared current case studies (the now) and how to use these lessons for future campaigns (the later). After reflecting on the event and trying to gather all of the lessons I learned into one blog post, here are the top nuggets that I wanted to share with you. Ian Baer’s “Focusing on the One” presentation: Data unlocks everything – use data to find and address your customers’ pain points. Speed and ease or not enough anymore in the wake of Amazon. Discover what quality makes your store unique because Amazon has already perfected speed and easy. Vocab word: Webroom – researching prices online, then purchasing them in store (opposite of showrooming). This new trend is causing online brands like Amazon to fight back with brick & mortar stores.   Quinn Tempest’s “Content Marketing: To the Future and Beyond!” presentation:…

AWG Brands Digital Promotions: April 2018 Edition

Did you hear about the new AWG Brands Digital Playbook? We launched it at the Innovation Showcase that took place March 26-28. You might be thinking “What’s a digital playbook?” The AWG Brands Digital Playbook is an online bank of content that retailers can use for free. To compliment in-store promotions, AWG member retailers should connect with their digitally savvy consumers seamlessly online. The Digital Playbook serves as that connection. It is full of recipes, social content and resources to support retailers’ own online program. We make it easy for stores to talk about AWG Brands. Check out the playbook, which can be accessed here: http://bit.ly/AWGBrandsPlaybook Best Choice Recipe of the Month  Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. April’s recipe is for Quick Red Beans & Rice: https://bestchoicebrand.com/news/quick-red-beans-and-rice/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe,…

How To Create Shareable Content

“Make it go viral.” Every social media professional probably cringes whenever they hear this phrase from their not-so-socially savvy client or boss. Although we can’t always guarantee or predict which piece of marketing content will go viral, we can follow a framework that will make it shareable and interesting. Justin Watkins, founder of Native Digital, presented his ideas for making content sharable at a recent SMCKC breakfast. It’s a balance between science and art. The science aspect is the data side of marketing – the analytics and strategic planning. It helps us find out who our audience is and where they are spending their time. The art is the creative side of marketing – the intuition and emotion that grabs your audience’s attention. How do marketers find the balance that will make their content stand out and possibly go viral? Watkins shared Native Digital’s Content Creation Checklist: Does it open strong? Is it digestible? (People only open the homeruns. Just show them the highlights instead of the whole game.) What emotion does it bring out? Does this help our audience?…

How AWG Retailers Stack Up
InCara

Survey Says…

How do AWG member retailers stack up against their competitors when it comes to marketing and advertising to consumers? We set out to answer this question (and many more) when we recently sent out a survey to our retail members. We wanted to know where our retailers are today in terms of their marketing/advertising strategies, where they want to be, and how they compare to other grocers. Thank you to everyone who took the time to complete our survey! Below are the results. The Print Vs. Digital Debate The majority of our respondents spend about 80% of their time and resources on print advertising (which includes weekly ads, store signage, etc.) versus 20% on digital marketing (websites, marketing email, text, social media). AWG offers both services, because we believe in an integrated approach to advertising and marketing your store. Why? “The consumer has no singular path to purchase anymore. As retailers, we need to be at the crossroads of as many of their research and purchase decisions as possible to drive traffic our way. This means we have to choose…

AWG Brands Digital Promotions: February 2018 Edition

February is almost here, which means it’s time for your monthly AWG Brands Digital Newsletter. Below is digital content that you can share with your customers on your website, social media platforms, emails and more to help promote sales of AWG Brands products.   Best Choice Ice Cream Giveaway Best Choice is celebrating the launch of its new ice cream line with an ice cream giveaway! From February 8-12, customers can enter to win an ice cream gift certificate good for one free container of the new Best Choice ice cream by entering through this link: http://woobox.com/6765a4. Fifteen winners will be selected and announced on the Best Choice Facebook page on February 13.   Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. February’s recipe is for a decadent Chocolate Ganache Cake: https://bestchoicebrand.com/news/chocolate-ganache-cake/   Best Choice New Recipe Video Best Choice regularly produces professional-grade recipe videos. February’s recipe video is for Cookies & Cream Ice Cream Cake and features…

5 ways to grow your Instagram following

You started an Instagram account and post photos regularly, but how do you take it to the next level and grow your followers? Try these 5 tips: Engage with people posting pictures in your store. To do this, go to the search function, type in your store name, and look at the “places” tab. You will see public pictures that people have posted at your store. Be sure to monitor this regularly. Double tap positive pictures and also comment on them. Start a dialogue to let your customers know you care.          Check out followers of other accounts similar to yours. This will help you find trends and new followers. For example, Clearly Organic works with and follows several dietitians on Instagram. They post relevant information that often consists of similar content to that of Clearly Organic. Therefore, many of the dietitians’ followers might also be interested in Clearly Organic posts. Follow these people and they may follow you back. Follow relevant hashtags. Using Clearly Organic as an example again, the brand often uses hashtags like #eatclean…

Chicken Burrito Lunch Bowls - Best Choice Recipe Video of January
InCara

AWG Brands Digital Promotions: January 2018 Edition

Can you believe 2018 is right around the corner?! If you haven’t evaluated your digital content strategy for the new year, it’s not too late! Each month of 2017, I shared blog posts similar to this one that provides content for AWG retailers to use on digital channels including social media, websites, email and more. If you haven’t taken advantage of this content in the past, the new year is a great time to implement it. If you have used this content, rest assured; I will continue publishing these posts each month. By reading these, you’ll find marketing content ideas, promotions and digital coupons. The best part: all of this content is free for AWG retailers to use. If you have any questions, please contact your AWG Marketing professional in the C3 or me at cara.mahon@awginc.com. I look forward to helping you promote AWG Brands through digital marketing to increase sales. Below is the content that you can share starting January 1, 2018: Superior Selections Ice Cream Giveaway Join Superior Selections in celebrating its new ice cream line of 12…

Best Choice 12 Days of Giveaways web graphic.
InCara

AWG Brands Digital Promotions: December Edition

New content from Best Choice to share on web and social media: 12 Days of Giveaways Tis the season of giving! Best Choice is doing just that between December 11-22, 2017. Customers can enter to win daily prizes by filling out the giveaway form here: http://woobox.com/m84ikx. Prizes will be different each day and include sample products, grocery bags, coffee mugs and other goodies. Prizes and winners will be announced on the Best Choice Facebook page. Retailers are encouraged to promote this event by sharing the link above and the daily Best Choice Facebook posts. December Recipe of the Month: Cookie Dough Pops Each month, Best Choice shares the featured recipe of the month from the Best Choice calendar on its website and social media sites. This month’s recipe, cookie dough pops, is perfect for cookie exchange season! Retailers are encouraged to share the recipe from this link: https://bestchoicebrand.com/news/cookie-dough-pops/  New Recipe Video: Southern Green Beans Best Choice produces a new recipe video each month. December’s video features a holiday side dish: Southern Green Beans. Retailers can share the video from: The Best Choice…

electronic devices
InCara

Writing for Web and Mobile

With the tools of social media and easy-to-use blogging platforms, everyone can be a publisher now. However, capturing your audience’s attention and ensuring they comprehend your content is much harder on the web and especially mobile screens. This is due to several reasons: Mobile screen reading is slower: it takes more time to focus your eye on a 3.5 x 6.5-inch screen. However, people reading on a mobile screen don’t have as much time. They are typically reading to fill short periods of downtime, like when they are waiting in line or multitasking. Or they are searching for information and want an answer quickly. For this reason, mobile readers are usually distracted easily and don’t pay as much attention. This causes lower comprehension (around 48% lower according to a University of Alberta study). Comprehending content is more difficult on a mobile screen, because readers have to scroll more and remember what they are scrolling past. It’s more difficult for readers to look back at what they just read for reference than in a newspaper, magazine, book or even a laptop.…

photo of recipe

AWG Brands Digital Promotions: November Edition

Here’s what’s new from AWG Brands this month: New Recipe Video: Cheesy Corn Pudding   Each month, Best Choice produces a new recipe video that retailers can share on their social media pages and websites to promote store brand products. November’s video features a classic side dish perfect for the holiday season. Retailers can share this video from: The Best Choice Website: www.bestchoicebrand.com YouTube: https://youtu.be/70-s6Lasz-Y Natively: https://drive.google.com/drive/u/0/folders/0B7sPTz3wyZJFdmMyblVqOVA3RGc If retailers have a loyalty program, digital coupons for ingredients in this recipe have already been uploaded to their platforms. If they don’t have a loyalty program, but are interested in learning more, please contact Chris Higgs. November Recipe of the Month: Monkey Bread Biscuit Muffins To match the Best Choice calendar, Best Choice shares the featured recipe of the month on its website and social media sites. Retailers can share this recipe using this link: https://bestchoicebrand.com/news/monkey-bread-biscuit-muffins/ which will go live November 1.    Thanksgiving Survival Giveaway  Best Choice customers can enter online to win a prize pack full of Best Choice products perfect for Thanksgiving! Giveaway takes place November 6-15, 2017. We’ll announce the winner on November 16. Customers can enter through this online…

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