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Staying Productive During Peak Season

Holiday shopping and end of year reporting always equal a busy schedule. How do you balance? Managing your workflow and maintaining your sanity might be pretty difficult during this time of year. Below are a few tips to best stay productive during a busy season. Workflow Joggling daily responsibilities while managing additional tasks during an increasingly busy season can be challenging. To stay productive consider the following tips: Try the Big Three Create a list of only three things that will move your business forward, focus on the task that generates funds or any major projects on deck. Cutting your to-do list in half can ease your mental health and help you actually focus on the most important tasks. Your Big Three list can be a simple handwritten list or a savvy computer-based list.  Complete the most challenging tasks first That’s right, no procrastination allowed here. By completing the more challenging task first, your brain will be more alert. Consider scheduling meetings after lunch to guarantee your work is complete before attending any meetings. Take Breaks Though it is tempting…

AWG Brands Promotional Content for October Newsletter

From chili to pasta to pumpkin everything, October is warmly welcoming seasonal foods. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month October is National Pizza Month. Our October’s Video of the Month is Halloween Mini Pizzas. This video features deli-style mozzarella cheese, shredded mozzarella cheese, pizza sauce and olives. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month October is National Pasta Month. Our October’s Recipe of the Month from the Best Choice Calendar is Grammie’s Irene Surprise Meatball.  This recipe showcases the following Best Choice products: sharp cheddar cheese, plain bread crumbs, egg, milk, lemon juice, salt, and olives. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest.…

MASS Recap

Recently, I attended MASS (Marketing Analytics Strategy Summit) conference.  A large number of marketers gathered to discuss analytics, data-driven marketing and all the techniques associated with the topic.  The all-day event left me with plenty of useful information. Between the nine sessions on various topics, here are the highlights. Data-Driven Basics CEO and Co-Founder, Matt Hertig from Alight Analytics led the discussion on Solving the Marketing Analytics.  The groundwork was set about the maturity model of data-driven maturity level. Stage one (data apathetic) means data is still managed manually and it doesn’t impact business decisions. Stage two (data-aware) means key decision-makers are somewhat connected to data but the data is only used for awareness. Stage three (data critical) refers to the shift towards more predictable analytics. Stage four (data-driven) means your organization is thinking with data first.  Where’s your business on the maturity level? Statistics state that only 1/3 of businesses look to data to make financial decisions. Also, according to a CMO Survey, marketers have more money to spend.  Marketing can be measured in four ways. The four ways include…

AWG Brands Promotional Content for September

Happy National Family Meals Month. This month focuses on meals to eat as a family across our  AWG Brands. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month September’s Video of the Month is called Sheet Pan Chicken Fajitas. This video features our new product, Chicken Fajita Meat. Other products featured are Best Choice refried beans, fajita seasoning, flour tortilla and aluminum foil. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month September’s Recipe of the Month from the Best Choice Calendar is Pull Apart Pizza Boats.  This recipe showcases the following Best Choice products: whole wheat flour, dried oregano, Italian seasoning, shredded mozzarella cheese, butter, olive oil, salt, sugar and active dry yeast. The recipe can be shared from…

Rewarding Your Social Following

With so much negativity on social media, seeing a positive comment is a breath of fresh air. Though social media is becoming a place for consumers to vocalize their complaints it is also an outlet to share their enjoyment and appreciation for your store. You can reward those consumers socially. Here are five ways to reward your consumers socially. Exclusive Deals This is probably the most obvious way to reward your online shoppers. You can feature an exclusive sale on social media to your online consumers. Try offering an exclusive coupon link and make it printable on your website.  The ultimate goal is to have your social consumers become repeat customers in your store. Contests Contests help with engagement and growing following. AWG Brands’ social platform frequently offers product giveaways to feature products and encourage engagement. Offering free stuff is a great way to grab the attention of an online consumer. But a better approach is to generate user content. Sure, you can offer a free product giveaway, but pose a question about your store to enhance content. For example,…

Marketing to a health-conscious shopper

You’ve probably thought to yourself, this health kick is just a phase, like fat-free everything or fondue.  But this new way of eating is a lifestyle change. One that will ideally help people stay healthy longer, enjoy their lives and be overall happier people. Whether people are eating vegan, keto, gluten-free, paleo or a Mediterranean diet, health-conscious diets are very popular. And it’s not just a Millennial, craving plant-based burgers and avocado toast, this health-conscious wave spreads across generations. It’s important to understand the needs and wants of this specific audience. So, what exactly does this audience want? According to a recent article, the Baby Boomers desires products rich in fiber, heart-healthy ingredients, vitamins, omega-3 and whole grains to aid with aging. While Millennials are seeking similar ingredients such as fiber, calcium, and vitamins but also enjoy healthier snacks. In general, there is a central focus on the quality of life and correlating food’s impact on overall health. Here are a few tips to best market to this growing population. It’s more than just fresh produces As a vegetarian friend…

SMCKC Recap: The Art & Science of Storytelling

At this month’s SMCKC breakfast, Ben Putano from WeContent and Editor/Founder of Kansas City Spirit spoke about The Art & Science of Storytelling. His presentation captured the heart of making your customer the hero from a marketing perspective. Let’s recap the key points of the presentation. The Hero’s Journey Excellent storytelling combines art and science with a focus on the customer. Much like every Disney movie, the main character meets someone. Then issues occur preventing the main character from succeeding. But somehow the character makes it out of the situation. The main character returns home as a new person with a new outlook. This type of storytelling can be applied to your marketing story. According to Putano, the customer is always going to be the hero of your marketing story, not the brand. Understanding that key component allows you to draw attention towards the customer. For a practical example,  highlight your customer’s favorite product as a spotlight in stores and on social media. This will push your customer to the forefront.  Use your brand as a guide. Let your brand…

AWG Brands Promotional Content for June

June is National Dairy Month. We have dairy-friendly content to share with your customers this month. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Video of the Month The June Video of the Month is an Ice Cream Cake. This video features Best Choice Ice Cream Sandwiches. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month The June Recipe of the Month from the Best Choice Calendar is Cheddar Snaps. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian, Rebecca Mueller, has new blog posts about National Dairy Month and the importance of eating your vegetable. This month’s recipes include Olive Tapenade Hummus and Strawberry Cupcake.  Recipes will be posted on the second and fourth Monday of the month on the Dietitian Corner.  Lifestyle blog posts are posted on the 1st and the 15th of the…

Grocery Delivery Man

Adventures of an Online Shopper

You may have ripped the bandage off and implemented an online shopping program at your store. Well, congratulations! Perhaps you are using a program such as Instacart or Shipt. Are you curious about what kind of people would be in your store, shopping on behalf of your customers? Are you wondering how to equip your store for contracted shoppers? I signed up to become a Shipt Shopper several months ago and have recently been doing a lot of shopping. Characteristics of a contracted shopper Online shoppers or contracted shoppers are contracted to shop in your store and other stores based on the shopper’s area. The general requirements for this position are: must be 18 years old, have a valid US driver’s license, auto insurance, reliable vehicle, knowledge of produce selection, insulated cooler bags, the ability to lift 40 pounds, and own a smartphone. Contracted shoppers must also pass a background check and complete a series of videos provided to them from the online shopping platform to learn how to properly grocery shop.  Though these contracted shoppers are working in your…

AWG Brand Digital Promotions: May Edition

Summer is almost here! Which means it just about time to fire up the grill. Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe Video The May recipe video is called Four Ways to a Better Burger. It features four different burgers using Best Choice Beef Burger. The four recipes are Pesto Patty, Hawaiian Style Burger, Saucy Burger, and Cowboy Burger. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month The May Recipe of the Month from the Best Choice Calendar is for Chicken Enchilada Soup. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian, Rebecca Mueller, is getting into the grilling season with her recipe about a hamburger patty and her lifestyle blog about unique ways to use a grill. Recipes will be posted on the second and…