Why do I work at AWG?

Growing up, I worked as a bagger at a small town grocery store in northern Missouri. I learned a great deal about honesty and dedication through working side-by-side with store owners and management team members, who never had a problem rolling up their sleeves and lending a hand. By working at AWG, I get the opportunity to work with these same, honest people and I can help them in promoting themselves as well as their stores.

After graduating from the University of Missouri – Kansas City with degrees in Sociology and Anthropology, I enlisted in the United States Navy to see the world and gain life experience that a classroom couldn’t offer. Upon completion of my contract as an engineer, I began the pursuit of my scholastic passion for writing by enrolling in a Master of Arts program in Communication and by working in field-related internship programs to reintroduce myself to the industry that I’d been apart from while serving.  When I’m not at work, I like to continue my role as a student of life by engaging in philanthropic endeavors with Kansas City area non-profit groups and by serving as the Co-Chairman of the KC IABC Young Professionals Organization.

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Caleb’s Blog Posts

Vintage gas station, motorcycle, fuel pumps, windmill, desert

Not Your Average Pit Stop

| blog, Caleb | No Comments

Who doesn’t love a good gas station hotdog? For a lot of people, the answer to that question is, “Umm, ME. I don’t love a “good” gas station hotdog.” For Millennials, the gas station and convenience store niche is booming….

Smartphone, Laptop, notebook and pen on desk

Tonight’s Top 10 List: Benefits of Text Message Marketing

| Caleb, Texting | No Comments

Have you ever received a voicemail that should’ve been a text? Frequently, people respond to the reception of a voicemail with, “Why didn’t you just text me?” This type of response can be linked to the ease of text messaging,…

Tablet, Digital Notebook, Online Marketing

Online Targeted Advertising Webinar Recap

| blog, Caleb, Online Targeted Advertising | No Comments

I recently hosted a webinar to discuss the opportunities retailers have with our Online Targeted Advertising program. During the webinar, we discussed the current digital marketing trends that point toward success with digital initiatives like OTA and how they can…

Idea: Photo of lightbulb in chalk outline of think bubble on chalkboard.

Check The Stats: Digital Signage

| blog, Caleb, Digital Signage | One Comment

What are you doing with all of those TVs and monitors at the different areas in your store? Do you even have any monitors spread out to engage with your customers? If there is a deli special or new product…

Phone, Desk, Facebook, Login

Merging Facebook Pages

| blog, Caleb, Social Media | No Comments

What does your store’s online identity look like? Is it a disconnected mess of Yelp, Google and Facebook pages that have been overtaken by hordes of unofficial users? Does it have more aliases and monikers than a secret agent? Maybe…

Dart board, Target, Dart, Bullseye

Hit the Target with Online Targeted Advertising

| blog, Caleb, Online Targeted Advertising | No Comments

Finding new, exciting and successful ways to market to customers can be a difficult assignment. In order to compete with other retailers and to thrive in your marketing endeavors, searching for these new avenues is a daily project that can…

laptop, typing, desk

Recap: Data That Drives Email Marketing Relevance (KC IABC BCS Breakout Session)

| blog, Caleb, Email | No Comments

During the 2017 Kansas City – IABC Business Communicators Summit, I was able to attend a breakout session featuring Jessica Best, Director of Data Driven Marketing at Barkley Integrated Marketing and Advertising Agency. She spoke to our group about the…

Signs, Signs. Everywhere a Digital Sign

| Caleb, Digital Signage | No Comments

Menu boards and posters are so 1980s that they still go roller skating. Not to mention you have to keep updating the content on them and hope that you don’t misspell Worcestershire again, which will most assuredly garner some laughter…

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