Why do I work at AWG?

“I love being a part of a fun team that creates unique ways to help independent grocery stores grow their businesses. It combines a few of my favorite things: marketing, food, and fun. Who doesn’t want to talk about food all day?” -Jimmy

As a digital marketing specialist, Jimmy helps independent grocery stores connect with their communities through that World Wide Web Internet Thing. Since graduating from the University of Nebraska with a BA in Advertising, he’s done whatever it is marketing people do in a few different industries before joining AWG.

A resident of Kansas City for most of his life, he’s a big fan of Kansas City’s professional sports teams and may never forgive his parents for leaving him with a babysitter while they attended the 1985 World Series. In his free time, Jimmy enjoys camping, fishing and finding new adventures throughout the US.

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Jimmy’s Blog Posts

Which Online Shopping Platform is the Best for Me?

| Jimmy, Online Shopping | No Comments

The two most common questions I get about online shopping are: Which platform is the best for me? Which platform is everyone else choosing? There’s not a good way to answer these questions until we dig a little deeper about…

Online shopping attracts new customers and helps keep existing customers.

Three Questions to Ask Yourself When Considering an Online Shopping Program

| Jimmy, Online Shopping | No Comments

Opening an online storefront is a big project that takes considerable time and effort to accomplish. With such a huge undertaking, you’ll want to ask yourself a lot of questions before you make a decision. I cover many of these…

Online shopping personal shoppers

Selecting a Personal Shopper for Your Online Shopping Program

| Jimmy, Online Shopping | One Comment

You’ve decided to make the plunge into online ordering for your grocery store. You’re working to get data flowing from your register system to your online shopping provider. Now, you have an even bigger decision to make. Who will be…

Screenshot of Royals Danny Duffy video.

Social Media Tips from the Kansas City Royals

| blog, Jimmy, Social Media | No Comments

The goal for brands on social media is to create a community for its fans, customers, and potential customers. When you’re a beloved Major League baseball team, it’s not hard to get fans to interact with your brand on social…

Food Holidays or: Every Day

| Jimmy, Social Media | No Comments

People often joke that it’s always an “national something day” and despite the fact that they’re joking, they’re actually correct. There is literally a national (insert noun) day every day, and many of those nouns are food. I recently listened…

Five Ways to Reduce Spam Complaints

| blog, Email, Jimmy | No Comments

Spam, a questionable canned meat, and a questionable email. I recently learned all about the latter at a KCDMA event featuring Chad White, research director at Litmus, a local web and email firm. White’s research has led to the conclusion…

person holding cell phone

New AWG Text Platform

| Jimmy | No Comments

It’s been a year since I wrote the blog post “Why You Should Be Texting Your Customers,” so it’s time for an update! No, the numbers haven’t changed. Text messages have more than a 97% open rate and your messages…

A Millennial’s view of online grocery shopping

| blog, Jimmy, Online Shopping | No Comments

Online grocery shopping. You’ve been hearing about it for years, yet you haven’t seen it explode in popularity like you’ve been told. I’m starting to be convinced that moment is right around the corner. “I hate grocery shopping,” is a…

Keeping it Fresh – Content & how it affects your Google rankings

| Jimmy | No Comments

We commonly receive calls from retailers looking to improve their Google search rankings. One way you can help do that is to keep the content on your website, blog, and social media channels fresh. Just posting random links or recipes…

To blog or not to blog

| Jimmy | No Comments

So you’re thinking about starting a blog for your store. Good! It’s a great way to informally share your expertise about a variety of relevant topics with your audience.  A blog allows you to reach customers and potential customers with…

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