Branding flow chart.

Brand Strategy Related Blog Posts

Telling Your Story on Digital

| Brand Strategy Blogs, Melanie Blogs, Social Media Blogs | No Comments

When I work with retailers on social media content strategy, I always remind them to “tell their story.” But what does that mean? It means posting about more than just product and price. Yes, a good sale can get people…

Blog Spelled With Scrabble Tiles

Blogging For Your Business

| blog, Brand Strategy Blogs, Melanie Blogs, Social Media Blogs | No Comments

Blogging isn’t just a hobby for parents sharing meal prep ideas or dedicated fans giving their insights on the latest YA fantasy novel. Some people have turned blogging into a lucrative business. Additionally, already-established businesses can use blogging as another…

Photo of man talking to people while sitting at a table.

Marketing To The Middle

| Brand Strategy Blogs, Kurt Blogs | No Comments

As Associated Wholesale Grocers, this community of more than 3,800 grocery stores in the “middle” of America, I would wager that over the years, many of us have had a good pulse on who our customers were. Many of us…

Graphic of film projector and film

Recap: Use Video Storytelling to Connect to Your Authentic Message (KC IABC BCS Summit Breakout Session)

| blog, Brand Strategy Blogs, Melanie Blogs | No Comments

Did you know that your brain acts the same when hearing a story as it does if the actions in that story were actually happening to you? It’s true. Storytelling has been a part of human culture dating back before…

customer-journey graphic from discovery to educaiton to trust to conversion to advocacy

Practical Steps to Building Your Customer Journeys

| blog, Brand Strategy Blogs, Email Blogs, Kate Blogs | No Comments

Is your customer journey a road to nowhere? That question started off a recent presentation by emfluence teammates Sara Theurer and Alex Boyer. Their discussion revolved around how marketers can help build engaging and memorable customer journeys. To answer the…

Photo example of wall mural in Big John grocery store with Superman because store is in town named Metropolis.

Does your store have a mural?

| blog, Brand Strategy Blogs, Sharlyn Blogs | No Comments

This timelap video I saw on my Facebook news feed of a mural being made really brightened up my day! Credit:Drumans Filmes/Gael Comunicação via  Storyful. News   After watching this video way too many times, I started thinking about the…

Living with Authenticity

| Andrea Blogs, Brand Strategy Blogs | No Comments

Last week I attended AAF-KC’s Gas Can conference, a full day of speeches meant to spark creativity. One of the featured speakers was Hailee Bland-Walsh, owner of City Gym, Hailee focused on the impact each of us can have by…

Coffee with Cart Graphic.

Star Trek gadgets could work today with an open mind

| blog, Brand Strategy Blogs, Customer Relationship Management Blogs, Mobile Apps Blogs, Sharlyn Blogs, Website Blogs | No Comments

“3D printed food you can eat,” makes me think of the “replicator” in Star Trek. The Replicator seemed like a magical device with the ability to make something out of nothing. I had forgotten the Replicator used technology from the transporter. This means…

Photo close-up of pencil with a question mark written on paper under pencil.

What should you put in a new or redesigned website?

| blog, Brand Strategy Blogs, Sharlyn Blogs, Website Blogs | No Comments

As a Web Designer, I would say my most difficult task is getting content from our stores. I get it. I don’t like to write either. It’s a challenge finding time to collect your thoughts and put them on paper….

Ad from Faultless Starch tageting southern male demographic.

Brand Rejuvenation Case Study: Faultless Starch

| blog, Brand Strategy Blogs, Michelle Blogs | No Comments

I recently attended an AMAKC event featuring Faultless Starch and MBB+ Agency where they presented a case study of brand rejuvenation. Faced with declining starch usage due to changing fashion trends, Faultless Starch approached MBB+ agency to help them rejuvenate…