Branding flow chart.

Brand Strategy Related Blog Posts

The Innovation Equation

| blog, Brand Strategy, Kate | No Comments

Everyone’s chasing it: a new idea that resonates. It could be building a company where everyone wants to work, a product that meets unmet needs, or a piece of content that elicits emotion. In a world where change is happening…

What's Your Brand?

Branding Online – A How To

| blog, Brand Strategy, Kate | No Comments

When it comes to branding online, independent retailers get the heebie jeebies. They have the traditional pieces down: put their name on the store sign, publish an ad with that same name on it, run radio ads with the name…

Telling Your Story on Digital

| Brand Strategy, Melanie, Social Media | No Comments

When I work with retailers on social media content strategy, I always remind them to “tell their story.” But what does that mean? It means posting about more than just product and price. Yes, a good sale can get people…

Blog Spelled With Scrabble Tiles

Blogging For Your Business

| blog, Brand Strategy, Melanie, Social Media | No Comments

Blogging isn’t just a hobby for parents sharing meal prep ideas or dedicated fans giving their insights on the latest YA fantasy novel. Some people have turned blogging into a lucrative business. Additionally, already-established businesses can use blogging as another…

Photo of man talking to people while sitting at a table.

Marketing To The Middle

| Brand Strategy, Kurt | No Comments

As Associated Wholesale Grocers, this community of more than 3,800 grocery stores in the “middle” of America, I would wager that over the years, many of us have had a good pulse on who our customers were. Many of us…

Graphic of film projector and film

Recap: Use Video Storytelling to Connect to Your Authentic Message (KC IABC BCS Summit Breakout Session)

| blog, Brand Strategy, Melanie | No Comments

Did you know that your brain acts the same when hearing a story as it does if the actions in that story were actually happening to you? It’s true. Storytelling has been a part of human culture dating back before…

customer-journey graphic from discovery to educaiton to trust to conversion to advocacy

Practical Steps to Building Your Customer Journeys

| blog, Brand Strategy, Email, Kate | No Comments

Is your customer journey a road to nowhere? That question started off a recent presentation by emfluence teammates Sara Theurer and Alex Boyer. Their discussion revolved around how marketers can help build engaging and memorable customer journeys. To answer the…

Photo example of wall mural in Big John grocery store with Superman because store is in town named Metropolis.

Does your store have a mural?

| blog, Brand Strategy, Sharlyn | No Comments

This timelap video I saw on my Facebook news feed of a mural being made really brightened up my day! Credit:Drumans Filmes/Gael Comunicação via  Storyful. News   After watching this video way too many times, I started thinking about the…

Living with Authenticity

| Andrea, Brand Strategy | No Comments

Last week I attended AAF-KC’s Gas Can conference, a full day of speeches meant to spark creativity. One of the featured speakers was Hailee Bland-Walsh, owner of City Gym, Hailee focused on the impact each of us can have by…

Coffee with Cart Graphic.

Star Trek gadgets could work today with an open mind

| blog, Brand Strategy, Customer Relationship Management, Mobile Apps, Sharlyn, Website | No Comments

“3D printed food you can eat,” makes me think of the “replicator” in Star Trek. The Replicator seemed like a magical device with the ability to make something out of nothing. I had forgotten the Replicator used technology from the transporter. This means…