How we can help:

  • Develop opt-in promotions to build your email list.
  • Develop professional email templates, forms and email correspondence that match your store’s identity.
  • Write compelling email copy that encourages engagement with your customers.
  • Schedule email sends to match when your audience is most responsive.
  • Track results to improve deliverability & engagement.

Email Marketing Related Blog Posts

Online Shopping Digital Marketing

How to Promote Your Online Shopping…Online

| Email Blogs, Melanie Blogs, Online Shopping Blogs, Social Media Blogs, Website Blogs | No Comments

Does your store offer online shopping? Do your customers know about the program? …are you sure that they do? Online shopping is part of the future of grocery retail. In 2016, one in five shoppers had an online purchase and…

Five Ways to Reduce Spam Complaints

| blog, Email Blogs, Jimmy Blogs | No Comments

Spam, a questionable canned meat, and a questionable email. I recently learned all about the latter at a KCDMA event featuring Chad White, research director at Litmus, a local web and email firm. White’s research has led to the conclusion…

email, marketing, data

Recap: Data That Drives Email Marketing Relevance (KC IABC BCS Breakout Session)

| blog, Caleb Blogs, Email Blogs | No Comments

During the 2017 Kansas City – IABC Business Communicators Summit, I was able to attend a breakout session featuring Jessica Best, Director of Data Driven Marketing at Barkley Integrated Marketing and Advertising Agency. She spoke to our group about the…

customer-journey graphic from discovery to educaiton to trust to conversion to advocacy

Practical Steps to Building Your Customer Journeys

| blog, Brand Strategy Blogs, Email Blogs, Kate Blogs | No Comments

Is your customer journey a road to nowhere? That question started off a recent presentation by emfluence teammates Sara Theurer and Alex Boyer. Their discussion revolved around how marketers can help build engaging and memorable customer journeys. To answer the…

So, how do I grow my email list if I shouldn’t purchase one?

| blog, Email Blogs, Jimmy Blogs | No Comments

At the 2016 emfluence email conference, there was a running joke throughout many of the presentations around the idea that it’s never a good idea to purchase email lists. We’ve mentioned it once or twice here on the AWG Marketing…

Situations when it’s okay to buy an email list

| blog, Email Blogs, Jimmy Blogs | No Comments

My colleague Sharlyn wrote a post about a year ago titled, “Why you shouldn’t buy an email list,” where she talks about the problems with purchased email lists. You should always look at these things from both sides, so I’ve…

Example of pop up box to get customers to sign up for eClub.

Using a Modal Window or “Lightbox” to Grow Email List

| blog, Email Blogs, Lisa Blogs, Website Blogs | No Comments

When we built a new website for Warehouse Market’s 15 stores in the Tulsa area, they also asked for an email marketing program. In order to allow customers to sign up for the email distribution list, we included a promotional…

Photo of man reading emails on his laptop

Regaining A Captive Audience: Email Re-Permission Campaigns

| blog, Email Blogs, Melanie Blogs | No Comments

Have you ever spoken in front of a large crowd and felt like nobody was listening to you? That’s how it feels when you are sending marketing emails to your customers and receiving a low open rate. But how do…

Graphic from Emfluence marketing platform user conference May 7, 2015 Kansas City MO.

Lessons Learned from Spin! Pizza, YRC Freight, and Boulevard Brewing Co.

| blog, Email Blogs, Michelle Blogs, Social Media Blogs | One Comment

I walked into the Emfluence User Conference (#emflConf) for the first time with the hope of learning how AWG can better use the Emfluence digital marketing software to create high-engagement social media content and email marketing campaigns. By the end…

Person typing on laptop, close-up of hands.

Trends in Email Marketing [Recap]

| blog, Email Blogs, Jason Blogs | No Comments

Last week, emfluence, a digital marketing agency here in Kansas City held its annual user conference. The emfluence Conference (or #emflConf on Twitter) hosted some great case studies and learnings on the latest trends in social media and email marketing….