How we can help:

  • Develop opt-in promotions to build your email list.
  • Develop professional email templates, forms and email correspondence that match your store’s identity.
  • Write compelling email copy that encourages engagement with your customers.
  • Schedule email sends to match when your audience is most responsive.
  • Track results to improve deliverability & engagement.
  • Help you decide which tier is best for you.
    • Custom – Premium branded templates, featured item previews, and custom art highlight the features in our highest tier. Right choice for retailers that have, or are adding, online shopping.
    • Standard – Add recipes, articles and custom subject lines to help your emails stand out.
    • Basic – Great for retailers who want to get their ad to customers quickly and easily.

Email Marketing Related Blog Posts

email icon with crown

Email is Still King

| blog, Email Blogs, Sharlyn Blogs | No Comments

My name plate may say “Web Designer” however give me a little time and I can design a mean little custom email that gets hits on your website. You would think emails would eventually phase out over time, but they…

Online Shopping Digital Marketing

How to Promote Your Online Shopping…Online

| Email Blogs, Melanie Blogs, Online Shopping Blogs, Social Media Blogs, Website Blogs | No Comments

Does your store offer online shopping? Do your customers know about the program? …are you sure that they do? Online shopping is part of the future of grocery retail. In 2016, one in five shoppers had an online purchase and…

Flyer for Conference: Trends in email marketing

Trends in email marketing

| blog, Email Blogs, Sean Blogs | No Comments

The marketing platform company emfluence held their annual conference Friday, Sept. 25. The event had plenty of speakers and there were tons of people there to learn from. If you are involved with digital marketing in anyway I highly suggest…

Five Ways to Reduce Spam Complaints

| blog, Email Blogs, Jimmy Blogs | No Comments

Spam, a questionable canned meat, and a questionable email. I recently learned all about the latter at a KCDMA event featuring Chad White, research director at Litmus, a local web and email firm. White’s research has led to the conclusion…

laptop, typing, desk

Recap: Data That Drives Email Marketing Relevance (KC IABC BCS Breakout Session)

| blog, Caleb Blogs, Email Blogs | No Comments

During the 2017 Kansas City – IABC Business Communicators Summit, I was able to attend a breakout session featuring Jessica Best, Director of Data Driven Marketing at Barkley Integrated Marketing and Advertising Agency. She spoke to our group about the…

customer-journey graphic from discovery to educaiton to trust to conversion to advocacy

Practical Steps to Building Your Customer Journeys

| blog, Brand Strategy Blogs, Email Blogs, Kate Blogs | No Comments

Is your customer journey a road to nowhere? That question started off a recent presentation by emfluence teammates Sara Theurer and Alex Boyer. Their discussion revolved around how marketers can help build engaging and memorable customer journeys. To answer the…

So, how do I grow my email list if I shouldn’t purchase one?

| blog, Email Blogs, Jimmy Blogs | No Comments

At the 2016 emfluence email conference, there was a running joke throughout many of the presentations around the idea that it’s never a good idea to purchase email lists. We’ve mentioned it once or twice here on the AWG Marketing…

Situations when it’s okay to buy an email list

| blog, Email Blogs, Jimmy Blogs | No Comments

My colleague Sharlyn wrote a post about a year ago titled, “Why you shouldn’t buy an email list,” where she talks about the problems with purchased email lists. You should always look at these things from both sides, so I’ve…

Example of pop up box to get customers to sign up for eClub.

Using a Modal Window or “Lightbox” to Grow Email List

| blog, Email Blogs, Lisa Blogs, Website Blogs | No Comments

When we built a new website for Warehouse Market’s 15 stores in the Tulsa area, they also asked for an email marketing program. In order to allow customers to sign up for the email distribution list, we included a promotional…

Photo of man reading emails on his laptop

Regaining A Captive Audience: Email Re-Permission Campaigns

| blog, Email Blogs, Melanie Blogs | No Comments

Have you ever spoken in front of a large crowd and felt like nobody was listening to you? That’s how it feels when you are sending marketing emails to your customers and receiving a low open rate. But how do…