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Smart Source – Advertising program that utilizes floor ads, shelf signs, coupon machines, cart ads and more to increase product sales. No store labor required; SmartSource installers visit participating retailers every 4 weeks to put up new advertising tactics and take down old ones. No cost to retailers, fully funded by national brands. Retailers earn rebate money for participation, paid annually.

Insignia – Shelf signage program advertising national CPG brands and AWG private label brands. Attractive, professional shelf signs include a space to write-in the retail price, which grabs consumers’ attention. Requires minimal store labor; signs delivered via AWG truck mail every 2 weeks and you can designate an employee to put up the signs. No cost to retailers, fully funded by national brands. Retailers earn rebate money for participation, paid annually.

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