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KCCIPA – KCDesignCore recap

| Graphic Design, Lisa, Print | No Comments

Letterpress, lead type, screen print, saddle stitching, corner rounder, litho, calligraphy – just a few of the terms that were thrown around last night at Adobe’s KCDesignCore meetup. Our small group of designers were taken back in time as Calvert…

The Battle of Big Game Ads

| Kurt, Print, Seasonal Events | No Comments
In the grocery industry, the week of the biggest game in the NFL season is a HUGE week for retailers. Second only behind Thanksgiving in terms of a "food holiday," this week has, in essence, become another holiday week in...
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If you build it…you have to tell them about it

| blog, Email, Graphic Design, Melanie, Print, Radio TV, Signage, Social Media, Texting, Website | No Comments

“If you build it, they will come.” That might have been true in “Field of Dreams” but it’s not always the case with social media profiles and other digital marketing platforms. Your customers may not realize that you have a…

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Customers won’t go if they don’t know about it.

| blog, Brand Strategy, Graphic Design, In-Store Audio, Print, Sharlyn, Signage, Social Media, Website | No Comments

Do you have a website? If so, how many of your customers know your domain name? You have lots of opportunities to let your customers know about your website, some not as typical as you would think. Many stores will…

Your Store's Brand graphic.

Your Store’s Branding

| blog, Brand Strategy, Email, Graphic Design, Print, Radio TV, Radio/TV, Sharlyn, Signage, Social Media, Texting, Website | One Comment

Birds do it. Bee’s do it. But what the heck does marketing have to do with it? Insects, birds, wind and even water are all vehicles for pollen, and they make cross-pollination possible. In nature, cross-pollination can produce stronger and…