KCDMA - Flipping the Funnel

“Flipping the Funnel” – KCDMA Luncheon Recap

By | blog, Lisa | No Comments

Account Based Marketing Strategies for Niche Audiences Selling a product or service in a highly competitive marketplace can be a challenge, especially if you are trying to reach a unique audience. Having a small marketing budget makes the challenge even…

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Graphic from KCDMA Marketing Boot Camp 2017

Innovation Acceleration – KCDMA Boot Camp Recap 1

By | Cara | No Comments

Last week, I attended the Kansas City Direct Marketing Association Boot Camp. This full-day conference was stacked with speakers sharing their knowledge about innovation, SEO, email marketing, networking techniques, integrated digital marketing, Google Analytics and mental toughness – all subjects…

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Close up top view of young people putting their hands together.

Technology Trends in Employee Communications – Unifying or Dividing?

By | Kate | No Comments

How companies communicate with end consumers has definitely evolved over the last decade, but the ways companies communicate with employees has as well. In a recent Kansas City International Association of Business Communicators event, Jordan Warzecha from Backstitch walked through…

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