Person taking food photo on phone

Visually Advertising on Pinterest & Instagram

By | blog, Cara, Social Media | No Comments

Luckily for grocery retailers and brands, food is visual, and people on social media are passionate about capturing it. Consumers enjoy posting their own food photos, while also looking at those of others, including brands, for recipe ideas and inspiration….

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2016 Business Communicators Summit Recap

By | Melanie, Social Media | No Comments

On Tuesday I attended the 2016 Business Communicators Summit (BCS), sponsored by the International Association of Business Communicators (Kansas City chapter). More than 100 local business communication professionals attended lectures and breakout sessions led by a group of highly successful…

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Four Major Social Media Channels and Logos Facebook Twitter Instagram Pinterest

AWG Social Media Webinar Recap

By | Melanie, Social Media | No Comments

Recently I hosted a webinar for AWG retailers to share with them the best strategies for marketing on social media. I covered the basics elements of marketing on the four major social media channels that are currently being used by…

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A Picture is Worth 1,000 Words

By | blog, Jimmy, Social Media | No Comments

With everyone yelling their marketing messages all over the place, it’s become easy for customers to simply ignore it all.  To get their attention, you have to entertain them. How do you entertain them? Visually. Visuals are processed 60,000x faster…

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Putting your eggs in the Pinterest basket

By | blog, Cara, Social Media | No Comments

Diversify. You’re told to do it with your finances, but did you know you also should diversify your social media strategy? Although every social media platform is not recommended for every retailer, Pinterest is a great one to consider. The…

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Make It Go Viral!

By | blog, Melanie, Social Media | No Comments

What do The Ice Bucket Challenge, Alex From Target, and “The Double Rainbow Guy” all have  in common? They were all part of a viral social media post/campaign. You’ve probably heard the phrase “go viral” as it relates to sharing…

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Quote: "Content marketing is a commitment, not a campaign." -Jon Buscall

The Latest Trends in Social Media Content Planning & Listening

By | blog, Cara, Photography, Social Media, Social Monitoring | No Comments

Last week, I attended the emfluence User Conference with several of my AWG Marketing colleagues. The conference gathered digital marketers and IT professionals from a variety of industries to learn about the latest trends surrounding social media and email marketing….

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