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AWG Brands Digital Promotions: April 2018 Edition

Did you hear about the new AWG Brands Digital Playbook? We launched it at the Innovation Showcase that took place March 26-28. You might be thinking “What’s a digital playbook?” The AWG Brands Digital Playbook is an online bank of content that retailers can use for free. To compliment in-store promotions, AWG member retailers should connect with their digitally savvy consumers seamlessly online. The Digital Playbook serves as that connection. It is full of recipes, social content and resources to support retailers’ own online program. We make it easy for stores to talk about AWG Brands. Check out the playbook, which can be accessed here: http://bit.ly/AWGBrandsPlaybook Best Choice Recipe of the Month  Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. April’s recipe is for Quick Red Beans & Rice: https://bestchoicebrand.com/news/quick-red-beans-and-rice/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe,…

How To Create Shareable Content

“Make it go viral.” Every social media professional probably cringes whenever they hear this phrase from their not-so-socially savvy client or boss. Although we can’t always guarantee or predict which piece of marketing content will go viral, we can follow a framework that will make it shareable and interesting. Justin Watkins, founder of Native Digital, presented his ideas for making content sharable at a recent SMCKC breakfast. It’s a balance between science and art. The science aspect is the data side of marketing – the analytics and strategic planning. It helps us find out who our audience is and where they are spending their time. The art is the creative side of marketing – the intuition and emotion that grabs your audience’s attention. How do marketers find the balance that will make their content stand out and possibly go viral? Watkins shared Native Digital’s Content Creation Checklist: Does it open strong? Is it digestible? (People only open the homeruns. Just show them the highlights instead of the whole game.) What emotion does it bring out? Does this help our audience?…

Content Marketing Demystified

Content Marketing Demystified (IABC Summit Keynote Address Recap)

If you work with me or any other AWG digital specialist on your digital marketing, you’ve probably heard us discuss content marketing. But what exactly is content marketing? It’s not just about the content we post on your social media profiles, your website or your blog. It’s the strategy behind the content that’s being posted. I recently attended the 2018 Business Communicators Summit for the KC chapter of IABC. The keynote speaker was Quinn Tempest, a digital marketing strategist and graphic designer from Phoenix. Her presentation was titled “Content Marketing Demystified” and she covered the myths of content marketing and the lessons she’s learned about content marketing throughout her career working with various companies and individuals. Quinn describes content marketing as “the art of providing relevant, useful content to your prospects without selling or interrupting them.” She asserts that instead of pitching your products or services, you are delivering information that makes your audience more informed before they buy. The goal is to deliver consistent, ongoing, valuable information your customers/prospects so that they will ultimately reward you with their business…

My Thoughts on How Social Media is Changing

Recently I wrote a recap about a webinar that covered social media trends to look out for this year. Last month I wrote a blog post about Facebook’s major changes to its News Feed algorithm and how that will change how businesses use the platform. For this post I want to share with you what I’m seeing in social media trends as both a consumer and a digital marketer for independently-owned grocery retailers. First and foremost, social media isn’t going anywhere. For better or for worse, it has become so ingrained in our lives and society that it isn’t going to magically disappear. What is going to change is how we use it. It’s already changed significantly since the days of MySpace and Facebook in the early 2000s. Social media trends move at a very fast pace. As new features are released and people experiment with these platforms, the ways in which we use them can vary from year to year. An extremely popular platform one year could be gone by the next. #RIPVine We’re also seeing the owners of…

AWG Brands Digital Promotions: February 2018 Edition

February is almost here, which means it’s time for your monthly AWG Brands Digital Newsletter. Below is digital content that you can share with your customers on your website, social media platforms, emails and more to help promote sales of AWG Brands products.   Best Choice Ice Cream Giveaway Best Choice is celebrating the launch of its new ice cream line with an ice cream giveaway! From February 8-12, customers can enter to win an ice cream gift certificate good for one free container of the new Best Choice ice cream by entering through this link: http://woobox.com/6765a4. Fifteen winners will be selected and announced on the Best Choice Facebook page on February 13.   Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. February’s recipe is for a decadent Chocolate Ganache Cake: https://bestchoicebrand.com/news/chocolate-ganache-cake/   Best Choice New Recipe Video Best Choice regularly produces professional-grade recipe videos. February’s recipe video is for Cookies & Cream Ice Cream Cake and features…

Facebook Reactions

Changes to the Facebook Algorithm and the end of the Facebook Contest

As you plan your digital marketing strategies for the year, you might be considering a Facebook contest or two. These usually involve asking your page fans to like, comment on and share a post to enter for a chance to win a prize. These have been very popular with brand pages, our retailer pages included. It’s been an easy way to get organic engagement (likes, comments, shares) on a post without having to pay for the post to be boosted. But that’s all about to change. Last month, Facebook announced that they will be demoting individual posts that use this kind of tactic to get organic engagement. This means that they are updating their algorithm to ensure posts using this tactic will be shown less in the News Feed. Over the course of several weeks, they will start demoting entire pages that “systematically and repeatedly use engagement bait to artificially gain reach in the New Feed.” When a page is demoted, any content posted from it shows up less in the News Feed. So how will this change your digital…

5 ways to grow your Instagram following

You started an Instagram account and post photos regularly, but how do you take it to the next level and grow your followers? Try these 5 tips: Engage with people posting pictures in your store. To do this, go to the search function, type in your store name, and look at the “places” tab. You will see public pictures that people have posted at your store. Be sure to monitor this regularly. Double tap positive pictures and also comment on them. Start a dialogue to let your customers know you care.          Check out followers of other accounts similar to yours. This will help you find trends and new followers. For example, Clearly Organic works with and follows several dietitians on Instagram. They post relevant information that often consists of similar content to that of Clearly Organic. Therefore, many of the dietitians’ followers might also be interested in Clearly Organic posts. Follow these people and they may follow you back. Follow relevant hashtags. Using Clearly Organic as an example again, the brand often uses hashtags like #eatclean…

Chicken Burrito Lunch Bowls - Best Choice Recipe Video of January
InCara

AWG Brands Digital Promotions: January 2018 Edition

Can you believe 2018 is right around the corner?! If you haven’t evaluated your digital content strategy for the new year, it’s not too late! Each month of 2017, I shared blog posts similar to this one that provides content for AWG retailers to use on digital channels including social media, websites, email and more. If you haven’t taken advantage of this content in the past, the new year is a great time to implement it. If you have used this content, rest assured; I will continue publishing these posts each month. By reading these, you’ll find marketing content ideas, promotions and digital coupons. The best part: all of this content is free for AWG retailers to use. If you have any questions, please contact your AWG Marketing professional in the C3 or me at cara.mahon@awginc.com. I look forward to helping you promote AWG Brands through digital marketing to increase sales. Below is the content that you can share starting January 1, 2018: Superior Selections Ice Cream Giveaway Join Superior Selections in celebrating its new ice cream line of 12…

Facebook Groups for Pages

Facebook Groups For Pages

I recently highlighted the relatively new Facebook feature called Groups for Pages, or Brand Groups, in a recap of a Hootsuite webinar that highlighted social media trends for 2018. Facebook launched the feature this summer and Hootsuite predicts Groups for Pages are going to be a key marketing opportunity for brands on Facebook. You might be wondering how these groups are different from the Facebook page you’ve created for your business or from groups created by an individual. Let’s take a look. Groups for Pages are associated with, and linked to, an already established Facebook brand page. They are designed to “build a community around your page.” Facebook suggests multiple uses for a page group, including: Engaging with people who share interests that are relevant to your page. Rewarding your customers with special updates and exclusive offers. Understanding your audience by creating a space for them to ask questions and share feedback. Interacting in the group as your page or as yourself (the administrator of the page). As a page administrator, you can post content in the group that is…

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