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IP Targeting: Cool or Terrifying?

Imagine you had a list of addresses. That doesn’t seem farfetched. I bet you have thousands. Direct mail is good. It’s even better when paired with targeted ads online. In the old days you needed people to actually go to your site in order to target them with ads. Not anymore.   You are now able to use your address list to find the IP address associated with each location. Every computer network has a numerical label assigned to it – its IP address. Now through a proprietary service companies are able to match IP addresses to physical addresses with a 60 percent success rate. Direct Mail mail can have a 5.1 percent success rate. That can be even higher when paired with targeted online ads. The ads are targeted only to those on the mailing list, so companies are able to build a true one-to-one relationship. If that’s not minority report enough for you just wait… Matching an IP address to a physical address is nice. What about all potential customers whose addresses you don’t have? You can’t leave…

Fill viewfinder example photo of produce.

Do you need online shopping customers’ approval on produce?

Time and again when online shopping is brought up some Negative Nancy inevitably says “What about produce?” like they are the first person to think of this potential problem. Setting aside the fact that the average person really doesn’t know how to pick out ripe produce, stores train their staff in how to spot a good tomato. If a store is going to be really successful in the online shopping game then they will have a well trained staff who know what produce to select for you. Despite hearing this, some customers will remain unconvinced. To combat this Walmart has patented the “Fresh Online Experience”. According Supermarket News, customers would be able to “order produce, meat and bakery items online using stock photos, but then have the opportunity to approve the actual items being purchased via image scans (either two- or three-dimensional) sent to them by Walmart store workers.”  After the customer’s approval the items wold be tagged with an “edible watermark” to show it was indeed the item the customer selected. Perhaps this technology will become the standard. However,…

Snickers Hungerithm

Ease “Hanger” with real-time deals

With Hungerithm a hangry internet means cheaper #SNICKERS for you. Get your Coupon Here: https://t.co/xh5arwKrnF #EatASNICKERS pic.twitter.com/cAvNz2OUFg — SNICKERS® (@SNICKERS) November 16, 2017 On November 16 Snickers announced a new program to offer discounts based on algorithm they created. The candy bar brand is monitoring social media posts for over three thousand words and phrases that indicate people are upset. The idea was debuted at 7-Eleven stores in Australia. Discounts for Snickers fluctuated in real-time based on social media monitoring. Obviously, this is going to be beyond the capabilities of most retailers. However, the principle can still be applied. The idea of real-time discounts has been around for a while. Use our text-message program to alert customers to flash deals. Do you have digital signage  in your store? Use them to call attention to a flash sale. You don’t need a big marketing agency running a fancy algorithm to let you know the mood of your potential customers. As a retailer you should be tuned in to your community. Do you need to discount liquor because the local team just lost…

Tablet, Digital Notebook, Online Marketing

Online Targeted Advertising Webinar Recap

I recently hosted a webinar to discuss the opportunities retailers have with our Online Targeted Advertising program. During the webinar, we discussed the current digital marketing trends that point toward success with digital initiatives like OTA and how they can drive traffic to websites and stores. To start the webinar, Christine Walsh of Brick Inc. began the discussion by outlining the four formats that this program utilizes to reach potential customers. These formats include images, text, video and audio to deliver branded and targeted messages to website visitors in locations that the user requests. Next, Christine explained the current trends and statistics that show how adults over 18 in the U.S. view digital ads at a rate of 14 times that of print advertisements. This, coupled with the fact that over 60% of these adults prefer digital ads compared to print, offers insight into just how effective a sustained digital display campaign can be for retailers of any size. Christine then explained a survey that detailed why these online users prefer this type of digital advertisement. The five most important…

Photo of two old Mac Quadra towers to make a bench.

Ambient Computing and the Future

We haven’t seen much new tech in about 10 years. Sure, many items have improved over time but not much,”Wow! What’s that?” kind of innovation. You want to know why? New tech is working hard to integrate into our lives by injecting tech into products we already know. Many everyday products now include some sort of artificial intelligence, augmented and/or virtual reality; robotics and some can even be worn. “This is ambient computing, the transformation of the environment all around us with intelligence and capabilities that don’t seem to be there at all.” – Walt Mossberg Turning off my brain when I’m trying to sleep can be a challenge. Especially when I’m working on a project I’m excited about. When I was working in Social Media my thoughts would frequently be in the form of a short 48-character post. “I almost brushed my teeth with body lotion”, and “Women walk into rooms and forget what they are looking for 3 out of 5 times a day”. Facebook announced they are working on a way to use the brain to type which…

Logo for Fresh EBT by Propel.

Check out the Fresh EBT app

AWG is working with Fresh EBT to help retailers connect with SNAP shoppers and capture a higher share of EBT spend. We know that EBT recipients are an important segment for many of our members. Nationwide, the SNAP program supports over $70B in grocery purchases, with shoppers spending tens of billions of dollars more outside of the program for food at home. Fresh EBT is a smartphone app that makes it easier for EBT recipients to manage and use their benefits. Over 800,000 people across the country have downloaded the app since it was released in early 2016. Through Fresh EBT users are able budget their benefits, organize shopping trips, and find valuable grocery content. For retailers, Fresh EBT provides direct access to EBT recipients while they are planning and conducting their grocery shopping. Retailers can advertise weekly specials, create sponsored recipes, or simply introduce themselves or share store news. Ads can be targeted by location, as well as shopping history or time of month. Through Fresh EBT, retailers can stay top of mind for EBT recipients. Fresh EBT also offers…

Collage of social media icons.

Time for some spring training

Spring training isn’t just for baseball players. It is also a good time to learn new skills. Brush up on Twitter best practices. Refine photography skills. Learn to code. Each years digital skills are being democratized more and more. Tasks that were done only by professionals with expensive equipment can now be done by following simple tutorials on YouTube. Use the skills below to jump start your own spring training. COB – No, this has nothing to do with corn. It stands for Cut Out Background. Ever wonder how the Crying Jordan face gets added to things so fast? COB is the answer. Removing the background from an image can be a good idea for highlighting individual items. It may not be a skill that you use all the time. However, knowing how to do it will save you a ton of time. Photoshop allows for the most control. The more precise the cutout the better the final product will look. There are at least five different ways to cut out a background in Photoshop – here is one. This…

Digital face depiction

Internet Technology and It’s Crazy Capabilities

I attended a presentation on technology and consumer trends. Here’s a little of what I came back with. Ever log onto the Interwebs to browse your favorite sites and an advertisement pops up? Of course you have. Did you think it was coincidence that the ad was promoting something you had searched before? Well, it wasn’t. In fact that advertisement was specifically for you. I know you’re thinking to yourself. How is that even possible?! I knew the government was hiding aliens! No, not really, well maybe, who can really be sure. What I can tell you; is that aliens didn’t generate that advertisement; it was delivered to your screen by something called AI (Augmented Intelligence). Augmented Intelligence is a technology that analyzes 2.5 Exabytes per day. What’s an Exabyte? I know, I had to look it up too, but to save you time I’ll share. An Exabyte is one quintillion bytes, or one billion gigabytes. Gigabytes are one billion bytes, so it’s a billion times a billion times 2.5…A LOT of data. We all contribute data. The sites you…

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