Random Post
Search
  • Home
  • Tag Archives:  Trends

Associated Wholesale Podcast – Episode 6

 I was able to to sit down with many great people Tuesday, March 26 at the AWG Innovation Showcase for the latest episode of AWP. We covered a wide range of topics. See below for contact info for each guest. Eric Qualman (0:37) – Digital Leadership Polly Schau, Wells Enterprises (8:05) – Ice Cream Doug Baker, FMI (11:37) – Smart Label Chad Fowles, Unilever (16:44) – Frozen Novelty and Personal Care Pat Hughes, eGrowcery (23:33) – Online Shopping Jim Lukens, MSC (31:15) – Digital marketing with Media Solutions Larry Elias, Retail Profit Solutions (43:37) – Labor Management Mike Kienzlen, WheresMyShrink.com (49:41) – Shrink

Hootsuite 2018 Social Trends

Recap: “Social Media Trends to Put Into Practice in 2018”

In the rapidly changing changing world of social media marketing, it’s important to stay informed about the latest and upcoming trends. To learn about how social media marketing is changing, I recently attended a Hootsuite webinar called “Social Media Trends to Put Into Practice in 2018,” hosted by James Mulvey and Amber Naslund of Hootsuite. Mulvey began the presentation by discussing the major social platforms (Facebook, YouTube, Instagram, Twitter and LinkedIn), the recent updates that have been made to the platforms, and how brands will use them differently in the future. I’ve highlighted the three platforms we support for retailers at AWG. Facebook Mobile Video: As more consumers watch videos on mobile devices, social networks offer new opportunities to add to traditional TV content and create new forms of entertainment and news programming. Messenger Ads: Facebook now offers brands the ability to create ads that are sent directly to a customer’s inbox. Facebook Groups: Facebook created Brand Groups and they’re going to be a key marketing opportunity for brands. Brands can create groups on their business pages where audiences can…

Voice search basics
InCara

The Meteoric Rise of Voice Search & Why Brands Should Care.

“Siri, turn my phone on airplane mode.” “Alexa, set up a meeting for me at 10 a.m. and invite Tim.” “Google Home, where’s the nearest grocery store with the best deal on avocados?” These are all commands that people are giving their smart devices via voice search. It’s predicted that by 2020, up to 50% of search queries will be made by voice instead of typing them into phones or computers. Earlier this month, I attended a KCDMA luncheon where Heather Physioc, Director of Organic Search at VML, presented the current state and predicted future of voice search. She noted that there are 50 billion (that’s with a “B”) voice search queries each month. This number is rising because voice search capabilities are in our devices by default, but also people are becoming more comfortable talking to these devices. Below are some important points from Physioc’s presentation for marketers and grocers to keep in mind as voice search progresses. For the Google loyalists out there, it’s important not to ignore Bing – that other search engine that no one uses,…

Graphic from KCDMA Marketing Boot Camp 2017
InCara

Innovation Acceleration – KCDMA Boot Camp Recap 1

Last week, I attended the Kansas City Direct Marketing Association Boot Camp. This full-day conference was stacked with speakers sharing their knowledge about innovation, SEO, email marketing, networking techniques, integrated digital marketing, Google Analytics and mental toughness – all subjects that make a professional marketer successful today. Throughout the coming weeks, I’ll share highlights from what I learned. First up: innovation. José Pires started the day off with an interactive presentation on accelerating innovation at any business. This is important for the grocery industry right now due to the growth of omni-channel retailing, especially after the announcement of Amazon’s intention to purchase Whole Foods Market. Innovation is a must. Traditional grocery store owners need to pay attention. Think you’re not an innovative person? Think again. Let’s start by defining innovation. Innovation is the implementation of new ideas that create value. Innovation is not about ideas or methods. It’s about people! People transform businesses; they drive innovations. In order to innovate, people need to have or develop these three characteristics: Passion Discipline Resilience The right people have these characteristics. Find these…

Local Pages illustration

How Local Pages Help Your Store

Retailers with multiple locations have a decision to make when it comes to creating Facebook business pages: do you make one page that represents all locations or do you make individual pages for each store? I discussed in a recent blog post how to do both, as well as how to link the location pages to the banner page. In the post, I highlighted the more practical reasons you should consider setting up the locations pages. For example, setting up individual location pages might make sense if your products, services and messaging vary widely from store to store. Those practical reasons are important but there is a less tangible reason to create local pages for each individual store location. Your customers are more likely to engage with a local page versus a banner page for the entire chain. According to an article on MediaPost, “local store pages generated 25 times more impressions than brand pages.” Citing research from MomentFeed, MediaPost highlighted findings of their analysis of impression data in early 2017 from approximately 50 national brand clients, including restaurant chains,…

Photo of two old Mac Quadra towers to make a bench.

Ambient Computing and the Future

We haven’t seen much new tech in about 10 years. Sure, many items have improved over time but not much,”Wow! What’s that?” kind of innovation. You want to know why? New tech is working hard to integrate into our lives by injecting tech into products we already know. Many everyday products now include some sort of artificial intelligence, augmented and/or virtual reality; robotics and some can even be worn. “This is ambient computing, the transformation of the environment all around us with intelligence and capabilities that don’t seem to be there at all.” – Walt Mossberg Turning off my brain when I’m trying to sleep can be a challenge. Especially when I’m working on a project I’m excited about. When I was working in Social Media my thoughts would frequently be in the form of a short 48-character post. “I almost brushed my teeth with body lotion”, and “Women walk into rooms and forget what they are looking for 3 out of 5 times a day”. Facebook announced they are working on a way to use the brain to type which…

SEND ME MORE INFO